The problem with most athletic wear is that no matter how well it works, no matter how comfortable it is and no matter how much...
Google’s parent company Alphabet has made an offer to purchase the popular fitness wearables company Fitbit, Reuters is reporting. The company may be eyeing a move...
Athleisure is a large and growing market. As of 2016, the industry generated around $46 billion in U.S. sales, and by next year that figure...
Consumers are creatures of habit — but those habits can be complex, and can certainly vary according to such factors as geography, age and even...
Fitness startup Peloton is hoping for an $8.2 billion valuation as it goes public, The Financial Times reported on Wednesday (Sept. 25). Under the PTON...
The plethora of merchandise and accessories in the athletic market can be overwhelming for new runners. In addition to buying a pair of sneakers to...
In a regulatory filing, Peloton said it aims to raise up to $1.16 billion in its initial public offering (IPO). The company, which is famous...
Fitbit, in a shift away from hardware and toward content, has introduced a $10 monthly premium subscription service, according to a report. The announcement was...
At-home fitness company Peloton, which is best known for its exercise bikes and treadmills with screen peripherals allowing for streamed workout classes, said on Tuesday...