Peloton and lululemon have announced a five-year strategic global partnership that aims to bring together fitness content and athletic apparel and create a combined community...
As the fall season arrives, fit consumers might be in search of apps that emphasize and support their health journeys. PYMNTS Provider Ranking of Fitness Apps is...
Shoppers are exercising increased prudence in terms of nonessential expenditures. This trend is a hot topic within the retail sector, from everyday grocery shopping to...
Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated...
One of the best ways to grow is to find a new channel. And targeting small- to medium-sized businesses (SMBs) is emerging as one of...
Planet Fitness said its second-quarter results reinforce how the company’s fitness experience “continues to resonate with consumers.” On a Thursday (Aug. 2) earnings call, CEO Chris Rondeau highlighted the...
Peloton has debuted new membership tiers as it rebrands to focus on exercise, not hardware. “We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to...
Last week PYMNTS reported that Peloton is preparing for a rebranding effort as it expands its knowledge of its customer base and their workout preferences....
Peloton is gearing up for a rebrand as the company continues enlarging its view of who its customers are and how they prefer to exercise,...