Franklin Madison

Study: Many Consumers Will Buy Insurance From Their Bank If Offered The Option
Study: Many Consumers Will Buy Insurance From Their Bank If Offered The Option
April 15, 2021  |  Banking

Would it surprise you to learn that Gen Z consumers — the oldest of whom turn 24 this year — are the most likely of...

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NEW DATA: Consumers Are Willing But Banks Miss Opportunity On Digital-First Life Insurance
NEW DATA: Consumers Are Willing But Banks Miss Opportunity On Digital-First Life Insurance
April 13, 2021  |  Insurance

The pandemic has prompted consumers of all ages to sharpen their focus on planning for their financial futures, including the unexpected. This has resulted in...

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Keeping Customers At The Center Of Insurance Innovation
Keeping Customers At The Center Of Insurance Innovation
March 18, 2021  |  Insurance

Digital transformation can run the risk of treating customers like numbers. But as Franklin Madison Senior Director of Digital Strategy Jedd Taylor told PYMNTS, insurance...

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Data Analytics And Insurance Now Drive Consumer Financial Wellness Conversations
Data Analytics And Insurance Now Drive Consumer Financial Wellness Conversations
February 24, 2021  |  Consumer Finance

Ask 10 consumers to define “financial wellness,” and it just might produce 10 different answers. The way the Consumer Financial Protection Bureau (CFPB) defines the...

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