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How Estée Lauder’s 1950s Retail Innovation Wrote Beauty’s Sales Playbook
How Estée Lauder’s 1950s Retail Innovation Wrote Beauty’s Sales Playbook
August 23, 2023  |  Retail

Free items, giveaways, goodie bags, and “gift with purchase” — whatever you choose to call them, all radiate an allure within the retail sphere as...

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Sephora Asks Customers to Pay $25 for Their Own Birthday Perk
Sephora Asks Customers to Pay $25 for Their Own Birthday Perk
May 05, 2023  |  Retail

In times of inflation, nothing is safe. Not even freebies on your birthday. In the latest inflation stunt since costs on shipping is Sephora’s efforts to...

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