Gen X

What is Gen X? Generation X (or Gen X) is the demographic cohort following the baby boomers and preceding the Millennials. Researchers and popular media typically use birth years ranging from the early-to-mid 1960s to the early 1980s.

Source: en.wikipedia.org

Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
April 06, 2023  |  Retail

While 2023 might be the “year of groceries” compared to consumers’ general pullback in eating out, that doesn’t mean the sector has had it easy. Manufacturer price...

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Navigating The COVID-19 Pandemic: Life On Lockdown
Navigating The COVID-19 Pandemic: Life On Lockdown
August 19, 2020  |  Coronavirus

PYMNTS launched its first study of 1,923 representative United States consumers and how the new coronavirus pandemic had altered their daily behaviors on March 6....

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Deep Dive: Why Credit Unions’ Struggles To Go Digital Represent A Major Industry Challenge
Deep Dive: Why Credit Unions’ Struggles To Go Digital Represent A Major Industry Challenge
April 03, 2020  |  Credit Unions

Some financial players may think that digital transformations are nothing more than a past trend. Many banks, businesses and service providers implemented their first digital...

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73 Pct Of Millennials Will Use Mobile For Holiday Purchases
73 Pct Of Millennials Will Use Mobile For Holiday Purchases
November 21, 2019  |  Mobile

Millennials plan to spend more money this holiday season, and will use their mobile devices to do the majority of their shopping. Discover’s annual Holiday...

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CUs Face A Generational Innovation Divide
CUs Face A Generational Innovation Divide
April 24, 2019  |  Credit Unions

Like many other financial institutions (FIs), credit unions (CUs) need responsive websites and mobile apps to address their members’ needs. It’s through these channels that...

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Want To Reach Millennials? Embrace Digital Creativity
Want To Reach Millennials? Embrace Digital Creativity
September 11, 2018  |  Loyalty & Rewards

Is there a secret sauce for merchants to capture the evolving millennial? Those are the young consumers who are not that young anymore, and moving...

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Gen Z Poised To Overtake Millennial Consumers
Gen Z Poised To Overtake Millennial Consumers
September 10, 2018  |  Consumer Insights

Time is merciless, regularly exiling people into oblivion even as the taste of youth still lingers on their tongues. That principle seems to hold true...

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Millennials Bummed Over Social Security Prospects
Millennials Bummed Over Social Security Prospects
August 20, 2018  |  Consumer Finance

A new study shows that millennials are worried about their retirement, especially their chances of ever collecting Social Security (SS). The Transamerica Center for Retirement...

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