Gen X

What is Gen X? Generation X (or Gen X) is the demographic cohort following the baby boomers and preceding the Millennials. Researchers and popular media typically use birth years ranging from the early-to-mid 1960s to the early 1980s.

Source: en.wikipedia.org

Why Household Finances Under The Hood Don’t Look So Good
Why Household Finances Under The Hood Don’t Look So Good
July 23, 2018  |  Payments Innovation

Paul McCartney and The Beatles may have told us that money can’t buy us love, but new research claims that it can certainly buy us...

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Bridge Millennials And The Threat To Physical Retail
Bridge Millennials And The Threat To Physical Retail
May 14, 2018  |  Consumer Insights

Sometimes it pays to follow the scent. Each quarter for about the last 18 months, we’ve asked 4,000 consumers to tell us why they shopped...

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The Buyers: Generation Z’s Shopping Preferences
The Buyers: Generation Z’s Shopping Preferences
July 07, 2017  |  Retail

Generation Z are the next up-and-coming group of shoppers who retailers are turning to for the future of retail. Yes, those born between 1994 and...

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Subscription Services Not Resonating With Baby Boomers, Gen Exers
Subscription Services Not Resonating With Baby Boomers, Gen Exers
March 23, 2017  |  Retail

Vantiv, the credit card payment and processing company, has found via new research that there are increasing disparities in subscription spending habits from one generation...

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Millennial Power-Users Are Shaking Prepaid Assumptions, Says Philly Fed Study
Millennial Power-Users Are Shaking Prepaid Assumptions, Says Philly Fed Study
September 09, 2014  |  In Depth

High-income Millennials are rapidly dismantling the idea that prepaid cards are only for lower-income and unbanked users in the U.S. That’s the conclusion of a...

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