Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
44% of UK Consumers Plan to Use Digital Wallets Beyond Payments
December 02, 2024  |  Consumer Insights

In recent years, digital wallets have become an essential tool for making online payments, but their uses are quickly expanding. In the U.K., nearly half...

READ MORE >
71% of German Consumers Used a Digital Wallet in the Past Year
71% of German Consumers Used a Digital Wallet in the Past Year
December 02, 2024  |  Digital Payments

Digital wallets have become a key tool for German consumers, especially for online shopping and banking. Consider that 71% of consumers in Germany used a...

READ MORE >
67% of FinTechs Prioritize Mobile Capabilities to Drive Growth and Engagement
67% of FinTechs Prioritize Mobile Capabilities to Drive Growth and Engagement
November 18, 2024  |  Mobile

FinTechs are pursuing modernization to stay competitive, focusing on mobile capabilities and enhancing user experience. According to a PYMNTS Intelligence report, “The FinTech Innovation Agenda,”...

READ MORE >
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

READ MORE >
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
November 08, 2024  |  eCommerce

The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within...

READ MORE >
Simon Wants Gen Z to Heed Call of the Mall
Simon Wants Gen Z to Heed Call of the Mall
September 30, 2024  |  Retail

Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s...

READ MORE >
The Key to Capturing Gen Z: Credit Unions Embrace Digital Personalization
The Key to Capturing Gen Z: Credit Unions Embrace Digital Personalization
September 17, 2024  |  Credit Unions

When it comes to digital engagement, there’s a lot at stake for credit unions. As detailed in “How Credit Union Innovation Can Drive Gen Z...

READ MORE >
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
August 08, 2024  |  Consumer Insights

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World...

READ MORE >
Banks Eye BNPL as Way to Reach Gen Z
Banks Eye BNPL as Way to Reach Gen Z
August 07, 2024  |  Buy Now Pay Later

As the financial landscape continues to evolve, traditional banks face an increasing challenge from digital-native FinTechs. The recent surge in buy now, pay later (BNPL)...

READ MORE >