Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

American Express: Millennial and Gen Z Spending Growth Up 39%
American Express: Millennial and Gen Z Spending Growth Up 39%
October 21, 2022  |  Earnings

For American Express, there’s been no slowdown or pullback by consumers, who continue to wield their cards at registers and online checkout pages with enthusiasm....

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Digital Budgeting Tools Are Inflation Era Lifeline for Millennials and Gen Zs
Digital Budgeting Tools Are Inflation Era Lifeline for Millennials and Gen Zs
October 19, 2022  |  Consumer Finance

As European consumers look to mitigate against continent-wide inflationary pressure, many are tightening their purse strings ahead of what may be a difficult winter. Across...

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B2B Payment Firm Moneff Buys Financial Lifestyle App StormPay
B2B Payment Firm Moneff Buys Financial Lifestyle App StormPay
October 18, 2022  |  Acquisitions

B2B payment service provider Moneff has acquired millennial- and Generation Z-focused financial lifestyle app StormPay. With the acquisition, Moneff will gain greater access to the...

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Fashion Retailer Intermix Partners With Affirm for BNPL
Fashion Retailer Intermix Partners With Affirm for BNPL
September 21, 2022  |  Partnerships

Designer fashion boutique Intermix has formed a partnership with buy now, pay later (BNPL) provider Affirm, giving customers the option to pay for clothing in...

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Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
Gen Z Turning Away from Crypto, PYMNTS Studies Suggest
September 13, 2022  |  Cryptocurrency

It’s pretty much accepted wisdom, and backed up by many studies and surveys, that the youngest consumers know the most about crypto — and are...

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Restaurants See Hot-and-Cold Relationships with Gen Z
Restaurants See Hot-and-Cold Relationships with Gen Z
September 02, 2022  |  Restaurant innovation

Restaurants looking for steady, reliable customers may want to turn their focus away from younger consumers. By the Numbers Research from PYMNTS’ study “Digital Economy...

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Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
Study Shows Paycheck-to-Paycheck Consumers Most Willing to Invest in Crypto
September 02, 2022  |  Cryptocurrency

People having difficulty living paycheck-to-paycheck have 50% more cryptocurrency in their portfolios as people who do not live that way. The percentages are still pretty small...

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PettyGigs Partners with Atomic to Give Teens Flex Jobs, Savings
PettyGigs Partners with Atomic to Give Teens Flex Jobs, Savings
August 23, 2022  |  Gig Economy

Gig economy tool for young adults and teens PettyGigs is partnering with white-labeled wealth management and brokerage firm Atomic to launch a single solution for...

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PYMNTS Intelligence: How CUs Are Working to Meet Different Generations’ Digital Banking Expectations
PYMNTS Intelligence: How CUs Are Working to Meet Different Generations’ Digital Banking Expectations
July 25, 2022  |  Credit Unions

It was once assumed that bank customers would bring their children on board to become lifelong customers themselves, but a new study indicates that this...

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