Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

PYMNTS Intelligence: How CUs Are Working to Meet Different Generations’ Digital Banking Expectations
PYMNTS Intelligence: How CUs Are Working to Meet Different Generations’ Digital Banking Expectations
July 25, 2022  |  Credit Unions

It was once assumed that bank customers would bring their children on board to become lifelong customers themselves, but a new study indicates that this...

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From Chicken Nuggets to Metaverse, Fast Food Chains Court Gen Z Customers
From Chicken Nuggets to Metaverse, Fast Food Chains Court Gen Z Customers
July 20, 2022  |  Restaurant innovation

As major quick-service restaurant (QSR) chains look to secure a following among younger generations, they are being forced to rewrite the playbook to meet the...

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BNPL Offers Luxury Sales Lifeline as Economic Storm Gathers
BNPL Offers Luxury Sales Lifeline as Economic Storm Gathers
June 28, 2022  |  BNPL

When the recession hits — and a recession is looking more and more like a matter of when, not if — spending on luxury retail...

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15-Year-Olds Are Reshaping Banking and Credit, and Changes Are on the Way
15-Year-Olds Are Reshaping Banking and Credit, and Changes Are on the Way
May 09, 2022  |  Digital-First Banking

The Bank of Mom & Dad (BOMD) isn’t just a sitcom line. One analysis found that parents lent their kids a collective $47 billion in...

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Why Doesn’t Europe Have a Financial Super App?
Why Doesn’t Europe Have a Financial Super App?
January 25, 2022  |  International

“Another two years.” That’s all the time Cyril Chiche, co-founder and CEO of French FinTech unicorn Lydia, believes it will take for France to stand...

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Trulioo Launches ID Verification for Gen Z, Student Inclusion
Trulioo Launches ID Verification for Gen Z, Student Inclusion
December 07, 2021  |  Digital Identity

Global identity verification firm Trulioo is launching an expanded service, with U.S. student records added to the company’s GlobalGateway marketplace supporting compliance, know your customer...

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How Product Drops, Marketplaces and Payments Keep Gen Z Loyal, D2C Brands Profitable
How Product Drops, Marketplaces and Payments Keep Gen Z Loyal, D2C Brands Profitable
November 29, 2021  |  Retail

For decades, fashion followed a wholesale model, with brands serving as the creative houses and the retailers holding most of the power in the customer...

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When It Comes To Cash-Back Rewards, Millennials Want It Easy And Automatic
When It Comes To Cash-Back Rewards, Millennials Want It Easy And Automatic
July 29, 2021  |  Loyalty & Rewards

The future, it’s been said, belongs to the young. Tweak that maxim a bit. As Pam Habner, head of U.S. branded cards and unsecured lending at Citi, told...

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Deep Dive: How BNPL Solutions Are Answering Gen Z’s And Millennials’ Financial Needs
Deep Dive: How BNPL Solutions Are Answering Gen Z’s And Millennials’ Financial Needs
March 16, 2021  |  Buy Now Pay Later

Consumers’ awareness of — and comfort with — buy now, pay later (BNPL) payment methods has been growing recently, with these options expected to facilitate...

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