Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Gen Z 4x More Likely to Use Food Delivery Services Than Boomers
Gen Z 4x More Likely to Use Food Delivery Services Than Boomers
April 19, 2023  |  Delivery

Restaurant aggregators’ audiences are skewed toward younger consumers by a wide margin, PYMNTS data reveals. Get the Full Story Complete the form to unlock this...

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Bank Financial Advice Could Win Gen Z, Millennial Loyalty
Bank Financial Advice Could Win Gen Z, Millennial Loyalty
April 18, 2023  |  Consumer Finance

Young consumers’ financial avoidance may represent a loyalty opportunity for banks to create novel account analytics. Get the Full Story Complete the form to unlock...

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Gen Z Leads the HealthTech Wearable Revolution
Gen Z Leads the HealthTech Wearable Revolution
April 17, 2023  |  Wearables

Gen Z are a difficult group to predict. They love picking up their restaurant meals, both inside and curbside. They are most open to new...

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Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
Grocers Without Strong Online Presence Risk Losing Millennial Shoppers
April 06, 2023  |  Retail

While 2023 might be the “year of groceries” compared to consumers’ general pullback in eating out, that doesn’t mean the sector has had it easy. Manufacturer price...

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UK Retailers Reimagine Cashback to Keep Gen Zs Engaged
UK Retailers Reimagine Cashback to Keep Gen Zs Engaged
April 04, 2023  |  Payments Innovation

Brands typically struggle to engage two key audiences: affluent consumers who are cash rich, time poor, and Gen Zs, who have a short attention span...

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LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. Get the Full Story Complete the form to unlock...

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Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
March 29, 2023  |  Healthcare

Healthcare may be among the sectors most primed for a digital makeover. Get the Full Story Complete the form to unlock this article and enjoy...

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Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
March 15, 2023  |  Credit Cards

The best way to establish a lifetime-value banking relationship is by engaging young adult consumers. Get the Full Story Complete the form to unlock this...

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Chipotle Targets Food Trends as Restaurants Woo Gen Z
Chipotle Targets Food Trends as Restaurants Woo Gen Z
March 07, 2023  |  Restaurant innovation

As restaurants seek to attract younger consumers, Chipotle is exploring new menus and digital channels. Get the Full Story Complete the form to unlock this...

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