Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Navigating The COVID-19 Pandemic: Life On Lockdown
Navigating The COVID-19 Pandemic: Life On Lockdown
August 19, 2020  |  Coronavirus

PYMNTS launched its first study of 1,923 representative United States consumers and how the new coronavirus pandemic had altered their daily behaviors on March 6....

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Afterpay Creates Incentives For Users To Pay On Time
Afterpay Creates Incentives For Users To Pay On Time
July 23, 2020  |  Payment Methods

Payments company Afterpay, which works in the buy now, pay later (BNPL) space, is rolling out a new feature called Pulse to help reward those...

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Survey Finds Financial Stress High Among Millennials, Gen Z
Survey Finds Financial Stress High Among Millennials, Gen Z
June 25, 2020  |  Economy

While younger people in the millennial and Gen Z age groups report high levels of stress in a recent survey, the COVID-19 pandemic is not...

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Deep Dive: How BNPL Services Incentivize Hikers To Spend More On Gear
Deep Dive: How BNPL Services Incentivize Hikers To Spend More On Gear
May 01, 2020  |  Buy Now Pay Later

Millennial and Gen Z stereotypes often revolve around being tied to smartphones or computer screens, but these consumers love the outdoors just as much as...

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Installment Payments Push Sports-Equipment Sales Over The Finish Line
Installment Payments Push Sports-Equipment Sales Over The Finish Line
April 03, 2020  |  Buy Now Pay Later

Buy now, pay later (BNPL) solutions are more popular than ever, allowing consumers to avoid paying at the point of purchase and instead doing so...

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Omnichannel No Longer Optional For Retail
Omnichannel No Longer Optional For Retail
March 30, 2020  |  Retail

Consumers shopping in droves via eCommerce channels is hardly a piece of breaking news — for the better part of a decade, that has been...

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Deep Dive: Visual Search As The Next Retail Battleground
Deep Dive: Visual Search As The Next Retail Battleground
March 17, 2020  |  Commerce Connected

Shopping has always been highly visual, and online shopping is no different. eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands...

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How BNPL Offerings Inspire Everyday Purchases At DSW
How BNPL Offerings Inspire Everyday Purchases At DSW
March 06, 2020  |  Buy Now Pay Later

Buying expensive shoes can make debt-shy customers uncomfortable, and retailers can’t always drop prices to get them over the hump. In the latest Buy Now,...

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Teens Use TikTok To Fake Luxury Goods
Teens Use TikTok To Fake Luxury Goods
March 02, 2020  |  Retail

Teens are using the popular social media app TikTok to show each other how to find fake luxury products, called “dupes,” according to a report by...

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