Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Loyalty’s New One Percenters
Loyalty’s New One Percenters
August 27, 2018  |  Retail

Throw out everything you’ve ever learned about what makes a consumer loyal to a brand. Consumers, over the last 10 years, have turned loyalty on...

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Target Rolls Out Brands For Gen Z
Target Rolls Out Brands For Gen Z
May 25, 2018  |  Retail

As Gen Z is projected to soon become the largest consumer segment, Target is rolling out three new house brands geared toward the retailer’s teen...

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Data Shows Credit Card Usage On The Rise As Delinquency Rates Climb
Data Shows Credit Card Usage On The Rise As Delinquency Rates Climb
May 08, 2018  |  Consumer Finance

A new report from TransUnion shows that credit card usage continued to rise, as delinquency rates per borrower also increased. The Q1 2018 Industry Insights report...

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Amazon Sees DDAs As Ticket To Teen Spending On Amazon
Amazon Sees DDAs As Ticket To Teen Spending On Amazon
March 30, 2018  |  Amazon

Amazon, setting its sights on Gen Z and millennials, is in initial talks with numerous banks, including JPMorgan Chase and Capital One, to create a...

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Why Retailers Should Stop Focusing On Millennials
Why Retailers Should Stop Focusing On Millennials
March 16, 2018  |  Retail

Remember the baby boomers? It seems that retailers and marketers don’t. Some experts would go so far as to call boomers “the forgotten generation.” With...

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Gen Z, Millennials Favor Physical Stores More Than The Rest of Us
Gen Z, Millennials Favor Physical Stores More Than The Rest of Us
March 12, 2018  |  Consumer Insights

Good news for physical retailers: A new survey from Cowen Equity Research finds Gen Z and millennial consumers shop more at physical stores than the...

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The Buyers: Generation Z’s Shopping Preferences
The Buyers: Generation Z’s Shopping Preferences
July 07, 2017  |  Retail

Generation Z are the next up-and-coming group of shoppers who retailers are turning to for the future of retail. Yes, those born between 1994 and...

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Mobile App Co. Packagd Looking To Become Millennials’ QVC
Mobile App Co. Packagd Looking To Become Millennials’ QVC
June 09, 2017  |  Retail

With QVC still making billions in revenue per year, Packagd is building a series of mobile apps designed to be the “QVC of the mobile...

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Vyze Survey: Consumers Aware Store Cards Are A Financing Option
Vyze Survey: Consumers Aware Store Cards Are A Financing Option
June 09, 2017  |  Payment Methods

Vyze, a cloud-based FinTech for retailers, announced Thursday (June 8) it released its third annual Retail Credit Survey of consumer behavior, which finds consumers are...

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