Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Video eCommerce Platform Yeay Raises $4.9M Seed Funding
Video eCommerce Platform Yeay Raises $4.9M Seed Funding
June 06, 2017  |  Mobile Commerce

When it comes to attention spans and absorbing information, visuals can sometimes be the key differentiator between what does and does not work for commerce....

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Brick-And-Mortar Makes A Comeback With Generation Z
Brick-And-Mortar Makes A Comeback With Generation Z
May 31, 2017  |  Retail

Teenagers shopping with friends? Well, duh – but only if they can bring all of their friends, carried in their pocket and amplified via an...

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Pickle Adds Social Element To Skills Marketplace
Pickle Adds Social Element To Skills Marketplace
May 29, 2017  |  Retail

Pickle, a peer-to-peer mobile app that enables people to do jobs for each other, has splashed onto the scene in the growing share your skills...

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Baby Boomers vs. Millennials: Varying Degrees of Television Consumption
Baby Boomers vs. Millennials: Varying Degrees of Television Consumption
April 04, 2017  |  Retail

It can be argued that one of the best parts about the online world is the ability to look up old episodes of favorite television...

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Machine Learning Sizzles, Bitcoin Fizzles And Schrödinger’s Physical Retail Does Both
Machine Learning Sizzles, Bitcoin Fizzles And Schrödinger’s Physical Retail Does Both
March 10, 2017  |  Sizzle/Fizzle

Sizzle Bricks and Mortar, Alive? What if we were to tell you that retail shopping isn’t dead? That there may be a spark of life...

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Study Shows Gen Z Surprisingly Prefers In-Store Shopping
Study Shows Gen Z Surprisingly Prefers In-Store Shopping
March 09, 2017  |  Retail

With all of the connected devices enabling less interaction with others, the big struggle everyone has been talking about for the last year has been...

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Generation Z Wields Retail Influence
Generation Z Wields Retail Influence
January 24, 2017  |  Retail

It looks as though millennials may soon face competition as the generation to watch. According to a new study from HRC Retail Advisory, Generation Z...

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Gen Z Leaves Its Mark On Omnichannel
Gen Z Leaves Its Mark On Omnichannel
December 28, 2016  |  Retail

Generation Z (ages 18 to 26) is leading the charge when it comes to the adoption and frequent usage of omnichannel shopping in the U.S....

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Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z
Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z
July 13, 2016  |  Retail

Move over millennials, there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Gen-Z shoppers, defined...

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