Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Gen Z’s Spending Power Gives Issuers a Holiday Boost
Gen Z’s Spending Power Gives Issuers a Holiday Boost
October 20, 2025  |  Consumer Insights

Earnings season so far suggests that U.S. consumers still have a willingness and capacity to spend, even amid persistent economic uncertainty. Credit and debit cards...

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Gen Z Turns Side Gigs Into 57% of Total Income
Gen Z Turns Side Gigs Into 57% of Total Income
October 16, 2025  |  Gig Economy

What was once a stopgap for hard times is fast becoming a fixture of American financial planning. According to a new PYMNTS Intelligence report, “Do the...

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Millennials, Not Gen Z, Are Defining the Gen AI Era
Millennials, Not Gen Z, Are Defining the Gen AI Era
September 12, 2025  |  artificial intelligence

As generative artificial intelligence (AI) reshapes how Americans work, shop and communicate, one generation isn’t just keeping pace, they’re pushing the frontier. Millennials, not the...

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Fizz and Gopuff Team to Provide College Grocery Deliveries
Fizz and Gopuff Team to Provide College Grocery Deliveries
September 03, 2025  |  Partnerships

College-focused social app Fizz is reportedly entering the world of grocery delivery. Get the Full Story Complete the form to unlock this article and enjoy...

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Velera Bets Digital Playbook Wins Gen Z
Velera Bets Digital Playbook Wins Gen Z
September 02, 2025  |  Credit Unions

Credit unions should focus on digital tools, personalization and authentic storytelling to appeal to members of the increasingly influential Generation Z, credit union service organization (CUSO)...

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Gen Z’s Digital-First Approach Sets New Standards for Healthcare
Gen Z’s Digital-First Approach Sets New Standards for Healthcare
August 26, 2025  |  Healthcare

Generation Z views digital health services not as conveniences, but as expectations built into their daily lives. Get the Full Story Complete the form to...

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Gen Z Isn’t Broke. They’re Smarter With Money Than You Think
Gen Z Isn’t Broke. They’re Smarter With Money Than You Think
August 21, 2025  |  Consumer Insights

They’re not just digital natives, they’re digital pragmatists. Gen Z has quietly rewritten how Americans shop, save, spend, hustle and heal, and the rest of...

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Gen Z Isn’t Different. They’re Digital by Default.
Gen Z Isn’t Different. They’re Digital by Default.
August 06, 2025  |  Consumer Insights

By the 1920s, cars and telephones had changed how people connected. Young adults could travel on their own and make plans without meeting in person....

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The Five Rules of Engagement for Gen Z Spending and Payments
The Five Rules of Engagement for Gen Z Spending and Payments
July 14, 2025  |  Consumer Insights

Generation Z is rewriting the rules of engagement for the financial services sector. Full stop. As the first true digital natives, their expectations, spending patterns...

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