Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Facebook Records Highest Young Adult Use in Three Years
Facebook Records Highest Young Adult Use in Three Years
June 02, 2024  |  Meta

Meta Platforms says young adults are flocking to Facebook. “Facebook is still for everyone, but in order to build for the next generation of social...

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Gen Z Consumers Save Nearly 10% of Their Monthly Income
Gen Z Consumers Save Nearly 10% of Their Monthly Income
May 24, 2024  |  Consumer Finance

Generation X consumers, baby boomers and seniors all allocate more than 60% of their monthly incomes to housing, supplies and other regular bills. Generation Z...

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Why Gen Z Can Be Credit Unions Best Friend or Worst Enemy
Why Gen Z Can Be Credit Unions Best Friend or Worst Enemy
May 22, 2024  |  Credit Unions

In the current economic environment, Generation Z consumers struggle more than older consumers. Nonetheless, they are a growing demographic that financial service providers — including...

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Gen Z Small Business Owners Get Personal for Business Loans
Gen Z Small Business Owners Get Personal for Business Loans
May 03, 2024  |  SMBs

At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide...

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What Generation Z Wants From Their Bank
What Generation Z Wants From Their Bank
April 15, 2024  |  Banking

There are 69 million consumers in the U.S. who are between the ages of 12 and 27. They are described as the first digitally-native generation...

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Credit Unions Want Gen Z’s Deposits and Loyalty
Credit Unions Want Gen Z’s Deposits and Loyalty
April 12, 2024  |  Credit Unions

For traditional financial services providers — chiefly credit unions — the future belongs to youth. For FinTechs, in looking at Gen Z consumers, well, things...

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Levi’s D2C Captures 48% of Revenue Amid Improvements to eCommerce Experience 
Levi’s D2C Captures 48% of Revenue Amid Improvements to eCommerce Experience 
April 03, 2024  |  Retail

Levi’s is seeing its direct-to-consumer (D2C) business gain share, with transformations to shoppers’ digital journeys yielding strong eCommerce growth. The apparel company announced Wednesday (April...

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Retailers Reduce Reliance on Shopping Centers Even as Gen Z Loves Malls
Retailers Reduce Reliance on Shopping Centers Even as Gen Z Loves Malls
March 25, 2024  |  Retail

Amid ongoing uncertainty, retailers are scaling back their reliance on in-mall locations, even as the new generation of shoppers flocks to these shopping centers. On...

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Gen Z Card Users Are Dissatisfied With Rewards Programs
Gen Z Card Users Are Dissatisfied With Rewards Programs
March 25, 2024  |  Loyalty & Rewards

Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their...

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