Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Gen Z Proves Hardest for BNPL Providers to Please
Gen Z Proves Hardest for BNPL Providers to Please
March 21, 2024  |  BNPL

While the vast majority of consumers are highly satisfied with their buy now, pay later (BNPL) experiences, PYMNTS Intelligence research finds that many Gen Z...

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CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
March 19, 2024  |  Banking

The U.S.’s top consumer protection watchdog is on the lookout for financial services industry players hoping to game open banking for their own benefit.  This...

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‘Finfluencers’ Come Under Fire Amid New Social Media Controversy
‘Finfluencers’ Come Under Fire Amid New Social Media Controversy
March 19, 2024  |  Personal Finance

Social media is very much under the microscope lately due to the controversy surrounding a potential TikTok ban and various cases regarding its regulation in front of the...

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Gen Z and Millennials Want AI-Enabled Shopping Experiences
Gen Z and Millennials Want AI-Enabled Shopping Experiences
March 04, 2024  |  Artificial Intelligence

Many consumers may still be hesitant about the future of artificial intelligence (AI) in commerce, but PYMNTS Intelligence research has found that young consumers are...

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Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
March 01, 2024  |  Consumer Insights

Everyone likes a customized gift, right?  Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can...

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Gen Z Wants Credit Card Rewards, Just Not the Ones Banks Offer
Gen Z Wants Credit Card Rewards, Just Not the Ones Banks Offer
January 31, 2024  |  Credit Cards

Generation Z has emerged as a pivotal demographic for financial institutions (FIs), even as they challenge traditional loyalty strategies. The generation, whose adult members are...

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Amex: Millennial and Gen Z Spending Surges 15%, Delinquencies Up Slightly
Amex: Millennial and Gen Z Spending Surges 15%, Delinquencies Up Slightly
January 26, 2024  |  Earnings

The enthusiasm to tap into credit lines and to spend on experiences continues unabated — and has been illuminated in stark relief by the latest...

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What Brands and Retailers Need to Know About the Gen Z Consumer
What Brands and Retailers Need to Know About the Gen Z Consumer
January 16, 2024  |  Consumer Insights

Gen Z – don’t forget about them.   While artificial intelligence (AI) is a mega-hot topic and tool these days and brands and retailers are pinning...

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Bumble Debuts AI-Powered Conversation Starters and Plans for Friends
Bumble Debuts AI-Powered Conversation Starters and Plans for Friends
December 04, 2023  |  Connected Economy

In a digital age where making meaningful connections can be challenging, Bumble For Friends is making it easier for people to connect and make friends online....

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