Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
November 13, 2023  |  Connected Economy

In today’s digital age, consumers have access to a wealth of information that helps them make informed decisions, especially when choosing a restaurant. In this...

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Tinder Taps Short-Term Subscriptions to Tackle Gen Z’s Commitment Phobia 
Tinder Taps Short-Term Subscriptions to Tackle Gen Z’s Commitment Phobia 
November 01, 2023  |  Earnings

Tinder is tapping weekly subscriptions to capture the spending of younger consumers, who tend to be hesitant to lock themselves into longer-term plans. The app’s...

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Some Consumers Might Need Rewards and Discounts to Try Biometric Logins
Some Consumers Might Need Rewards and Discounts to Try Biometric Logins
October 11, 2023  |  Biometrics

Biometric authentication, a technology that uses unique physical or behavioral traits for identity verification, has gained popularity in recent years.  In fact, according to joint...

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High-Income Earners’ Love of Installment Plans Signals Lucrative Opportunity for Merchants
High-Income Earners’ Love of Installment Plans Signals Lucrative Opportunity for Merchants
September 29, 2023  |  Consumer Finance

Credit card installment plans for common purchases are gaining popularity among consumers, who are drawn to the flexibility they offer in managing their spending and...

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Is D2C a Tired Playbook? How One Beauty Brand Finds Value in Retail Distribution
Is D2C a Tired Playbook? How One Beauty Brand Finds Value in Retail Distribution
September 11, 2023  |  Retail

In the past few years, grocery stores have significantly transformed, expanding beyond their traditional role as food suppliers. They have evolved into comprehensive shopping destinations,...

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Data Shows 52% of Gen Z Borrow Money to Make Ends Meet
Data Shows 52% of Gen Z Borrow Money to Make Ends Meet
July 31, 2023  |  Connected Economy

As is often the case, but especially during troubled economic times, a fair amount of borrowing to meet expenses goes on.  In New Reality Check: The...

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Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
July 18, 2023  |  Retail

With consumers pulling back on unnecessary purchases amid macroeconomic challenges, direct-to-consumer (D2C) beauty brand Half Magic is seizing on its founder’s wide social following to...

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Side Hustles and Living With Mom and Dad Boost Gen Z Purchasing Power
Side Hustles and Living With Mom and Dad Boost Gen Z Purchasing Power
July 14, 2023  |  Connected Economy

The share of Generation Z consumers living paycheck-to-paycheck has more resembled a roller coaster than a traditional economic trajectory. This financial insecurity has impacted the...

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Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
Millennials Increase eGrocery Adoption While Gen Z Pulls Back 
July 12, 2023  |  eCommerce

Consumers overall may be increasing their digital engagement with grocers, but Gen Z is bucking the trend, pulling back. By the Numbers Additional research from...

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