Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

The Great Remote Workforce Divide Gets Wider
The Great Remote Workforce Divide Gets Wider
July 11, 2023  |  Consumer Insights

This next installment of PYMNTS’ mini-series on consumer behaviors popularized during the pandemic demonstrates that workers may be in no rush to return to the...

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Gen Z Looks for Special Offers When Choosing a Restaurant
Gen Z Looks for Special Offers When Choosing a Restaurant
June 21, 2023  |  Restaurant innovation

Restaurants looking to win the spending of young customers now, securing loyalty for years or even decades to come, may find that they can woo...

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PYMNTS Data Shows Gen Z’s Embrace of Credit — When They Can Get It  
PYMNTS Data Shows Gen Z’s Embrace of Credit — When They Can Get It  
June 20, 2023  |  Connected Economy

Credit remains a lifeline for Generation Z — if they’ve got access to it in the first place. To that end, PYMNTS data shows that...

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Gen Z Splurges on Grocery Treats as Older Consumers Cut Back
Gen Z Splurges on Grocery Treats as Older Consumers Cut Back
June 04, 2023  |  Retail

As older consumers look for ways to reduce their grocery spending in the face of elevated food inflation, most young shoppers continue to splurge on...

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Gen Z Takes to TikTok to Share Personal Financial Details
Gen Z Takes to TikTok to Share Personal Financial Details
May 31, 2023  |  Personal Finance

Financial institutions (FIs) may have an opportunity to pick up where social media leaves off.  Not so long ago, few people openly talked about their...

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Businesses Saying No to Unsupervised Teens
Businesses Saying No to Unsupervised Teens
May 28, 2023  |  Retail

The storied teenage tradition of the mall hangout could be coming to an end. Malls, movie theaters and other businesses around the country are increasingly...

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T.J. Maxx Thrives as Bed Bath & Beyond Exits and Gen Z, Millennial Shoppers Drive Growth
T.J. Maxx Thrives as Bed Bath & Beyond Exits and Gen Z, Millennial Shoppers Drive...
May 18, 2023  |  Retail

Amid reports of struggling sales among other retailers, T.J. Maxx has benefited from the growing interest and support of Gen Z and millennial shoppers.  “We...

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Banks That Can’t Personalize Services Risk Quiet Quitting by Millennials
Banks That Can’t Personalize Services Risk Quiet Quitting by Millennials
May 08, 2023  |  Banking

PYMNTS asked business leaders for their take on how to plan for the rest of 2023 and what they are telling their teams to focus...

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Half of Millennials Use Dating Apps Every Day
Half of Millennials Use Dating Apps Every Day
May 04, 2023  |  Connected Economy

Dating apps have never been more popular, with more than 60 million downloads last year in the United States. PYMNTS’ research finds that their use has risen 7%...

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