Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

Source: en.wikipedia.org

LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. In pilot programs completed before the general launch of...

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Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
March 29, 2023  |  Healthcare

Healthcare may be among the sectors most primed for a digital makeover. As the pandemic recedes, some things linger: We’re used to getting more done...

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Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
March 15, 2023  |  Credit Cards

The best way to establish a lifetime-value banking relationship is by engaging young adult consumers. And the best way to engage those members of today’s...

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Chipotle Targets Food Trends as Restaurants Woo Gen Z
Chipotle Targets Food Trends as Restaurants Woo Gen Z
March 07, 2023  |  Restaurant innovation

As restaurants seek to attract younger consumers, Chipotle is exploring new menus and digital channels. In an interview with PYMNTS, Nate Lawton, vice president of...

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Klarna Teams With Buddy to Promote Gen Z Financial Health
Klarna Teams With Buddy to Promote Gen Z Financial Health
March 02, 2023  |  Consumer Finance

Klarna has teamed with budgeting app Buddy to help Gen Z consumers track their expenses. The partnership between the two Swedish companies lets Buddy users...

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Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
Gen Z eGrocery Adoption Outpaces Baby Boomers 4 to 1
February 17, 2023  |  Retail

When it comes to adopting new online grocery shopping habits, PYMNTS data reveals a dramatic gap between younger and older consumers. The Context Grocers and...

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Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
February 07, 2023  |  Earnings

Pinterest may tout itself as the positive, politics-free visual discovery platform, but that upbeat vibe was lost on analysts Monday who felt its turn-around wasn’t...

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DoorDash Steps Up Student Deals as Gen Z Cuts Back
DoorDash Steps Up Student Deals as Gen Z Cuts Back
February 01, 2023  |  Delivery

DoorDash, looking to secure the loyalty of Gen Z amid inflation, is adding more perks. The aggregator announced Wednesday (Feb. 1) a partnership with education...

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GoLogiq to Acquire Wealth-Building Platform Nest Egg
GoLogiq to Acquire Wealth-Building Platform Nest Egg
January 31, 2023  |  Fintech Investments

GoLogiq is to continue growing its wealth management capabilities by acquiring Nest Egg. The proposed transaction, which is subject to customary closing terms, aims to...

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