Gen Z

Generation Z, or Gen Z for short, is the demographic cohort after the Millennials. Demographers and researchers typically use the mid- to late-1990s as starting birth years. Consensus has not yet been reached on the ending birth years.

(source: en.wikipedia.org)

DoorDash Steps Up Student Deals as Gen Z Cuts Back
DoorDash Steps Up Student Deals as Gen Z Cuts Back
February 01, 2023  |  Delivery

DoorDash, looking to secure the loyalty of Gen Z amid inflation, is adding more perks. The aggregator announced Wednesday (Feb. 1) a partnership with education...

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GoLogiq to Acquire Wealth-Building Platform Nest Egg
GoLogiq to Acquire Wealth-Building Platform Nest Egg
January 31, 2023  |  Fintech Investments

GoLogiq is to continue growing its wealth management capabilities by acquiring Nest Egg. The proposed transaction, which is subject to customary closing terms, aims to...

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Zillennials Want In-Store Access to Online Payment Methods
Zillennials Want In-Store Access to Online Payment Methods
January 27, 2023  |  Payment Methods

Go figure: One of the most digitally connected demographics also prefers in-store retail purchases.  Per PYMNTS’ “ConnectedEconomy™ Report: Meet the Zillennials,” this bridge generation is,...

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Grocery Stores Use Robots to Meet Zillennial Demand for Delivery
Grocery Stores Use Robots to Meet Zillennial Demand for Delivery
January 23, 2023  |  Delivery

Retailers are turning to robotics to prepare for the grocery’s digital future. Most recently, French supermarket chain Carrefour, which has more than 13,000 stores across nearly...

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Credit Union Data Helps Millennials Improve Financial Health, Attain Wealth
Credit Union Data Helps Millennials Improve Financial Health, Attain Wealth
January 19, 2023  |  Credit Unions

The new year is only a few weeks old. Many of us have set new financial goals as inflation injects uncertainty into daily life. The...

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Grocers Can Win Zillennial Loyalty With In-Store Purchase Options
Grocers Can Win Zillennial Loyalty With In-Store Purchase Options
January 17, 2023  |  Connected Economy

Cross-channel purchasing options may be a key loyalty approach for grocers seeking to capture this bridge generation. Why Is This Important? Capturing this demographic just...

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Credit Card Debt Pressures Millennials and Gen-Z Borrowers
Credit Card Debt Pressures Millennials and Gen-Z Borrowers
December 29, 2022  |  Credit Cards

Credit card debt is harder for younger consumers to handle amid the pressures of living paycheck to paycheck.   To that end, the Urban Institute reported that...

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High Cost of Living Breeds Selective Belt-Tightening
High Cost of Living Breeds Selective Belt-Tightening
December 17, 2022  |  Economy

Everywhere you turn these days, impacts from the high cost of living seem to bombard your senses. Whether it’s small businesses, single moms, CFOs or...

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Item-Level Data Helps Gen Zs Build Financial Literacy While Saving Money
Item-Level Data Helps Gen Zs Build Financial Literacy While Saving Money
November 08, 2022  |  Consumer Finance

Inflation is at multi-decade highs, forcing us to scrutinize where every dollar is going and how to stretch those dollars as far as possible. In...

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