Generation X

35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
35% of Boomers Prefer Retailer Sites to Buying Directly from Brands
February 14, 2024  |  Retail

The competition for customers amongst brand websites, store websites and online marketplaces continues to be shaped by a complex web of consumer preferences, trust considerations...

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Temu Gains Following Among Older eCommerce Shoppers 
Temu Gains Following Among Older eCommerce Shoppers 
January 23, 2024  |  eCommerce

Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Contrary to its reputation as...

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Most Gen X Cardholders Revolve Their Balances, Leading All Generations
Most Gen X Cardholders Revolve Their Balances, Leading All Generations
January 19, 2024  |  Consumer Finance

In times of financial hardship, revolving a credit card balance to future months rather than paying it off entirely is a strategy consumers commonly adopt....

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Boomers Embrace Digital to Catch Up With Kids and Grandkids
Boomers Embrace Digital to Catch Up With Kids and Grandkids
December 21, 2023  |  Connected Economy

    Internet and mobile phones came into their lives as adults. They shop online less than their millennials and Generation X, and they use...

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Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
December 21, 2023  |  Personal Finance

Balancing household budgets amid rising living costs is a widespread challenge. To streamline finances, individuals residing with partners or spouses are most likely to pool...

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15% of Consumers With Dating Apps Opt for a Paid Subscription Service
15% of Consumers With Dating Apps Opt for a Paid Subscription Service
December 21, 2023  |  Mobile Applications

Dating apps have revolutionized the way people meet and connect. In the U.S., more than 70 million consumers log in to these apps each month,...

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Gen X Has the Most Debt at 4X Their Disposable Incomes
Gen X Has the Most Debt at 4X Their Disposable Incomes
December 18, 2023  |  Debt

Consumers often feel pressured to maintain a standard of living, which can be difficult in uncertain economic times with higher prices and interest rates. Keeping...

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Telehealth Goes Mainstream as 6 in 10 Boomers Embrace Trend
Telehealth Goes Mainstream as 6 in 10 Boomers Embrace Trend
December 08, 2023  |  Healthcare

The healthcare industry is undergoing a digital transformation, with telehealth services gaining popularity among consumers of all ages. Even baby boomers, often stereotyped as resistant...

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4 in 10 Millennials Rely Mainly on Retail Subscriptions for Everyday Shopping Needs
4 in 10 Millennials Rely Mainly on Retail Subscriptions for Everyday Shopping Needs
November 30, 2023  |  Subscriptions

Online stores are seeing a big boost from retail subscriptions as the convenience and tailored experiences offered by digital retail subscriptions lead to a drop...

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