Generation X

Boomers Reach for Credit Cards, Millennials Lean More on BNPL to Pay for Leisure Travel
Boomers Reach for Credit Cards, Millennials Lean More on BNPL to Pay for Leisure Travel
October 11, 2023  |  Travel Payments

Credit cards continue to be the preferred choice among consumers for financing their leisure travel expenses, with approximately two-thirds of those who traveled or intended...

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Credit-Building Apps Help Generation X Tackle Mounting Debt Burden
Credit-Building Apps Help Generation X Tackle Mounting Debt Burden
October 08, 2023  |  Personal Finance

Current economic conditions and consumers’ drive to maintain a certain standard of living has led to a pervasive level of private debt across the economy,...

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Gen X Turns to BNPL as Student Loan Repayment Trims Discretionary Spend
Gen X Turns to BNPL as Student Loan Repayment Trims Discretionary Spend
September 26, 2023  |  Buy Now Pay Later

“Reality Bites” was a touchstone movie for Generation X. Three decades later, any cinematic foray into the trials and tribulations of those born between 1965...

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Millennials Focus on Mental Health as Student Loan Repayments Loom
Millennials Focus on Mental Health as Student Loan Repayments Loom
September 18, 2023  |  News

As the October resumption of federal student loan repayments approaches, the financial strain of repaying these loans is expected to have a significant impact on...

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Turns out Gen X Likes BNPL as Much as Millennials Do
Turns out Gen X Likes BNPL as Much as Millennials Do
August 08, 2023  |  Buy Now Pay Later

Buy now, pay later (BNPL) plans, in which consumers pay off purchases in a set number of payments and usually interest-free, have gained popularity in...

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Student Loan Repayments May Hit Gen X Pocketbooks the Hardest
Student Loan Repayments May Hit Gen X Pocketbooks the Hardest
June 07, 2023  |  Debt

Gen X has been walking a difficult financial tightrope over the past few years, and double debt duty may be leaving “The Forgotten Generation” in...

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Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
Move Over Millennials: The Beauty Industry Wants Buyers With More Spending Power
April 11, 2023  |  Retail

The beauty industry is constantly seeking out innovative ways to enhance its bottom line. As a result, the sector is exploring new avenues to increase...

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Caring for Kids and Parents Has Gen X Falling Behind Financially
Caring for Kids and Parents Has Gen X Falling Behind Financially
March 28, 2023  |  Economy

The latest installment of PYMNTS’ generational mini-series deep dives into Generation X’s digital habits and behavior. Gen X, born between 1965 and 1980, are used...

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Gen X Grocery Shoppers Most Aggressive in Money-Saving Trade-Downs
Gen X Grocery Shoppers Most Aggressive in Money-Saving Trade-Downs
January 24, 2023  |  Economy

Americans have spent a year cutting costs, and groceries are where much of the scrimping has been focused. The PYMNTS study “Consumer Inflation Sentiment: Perception...

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