Generation Z

15% of Consumers With Dating Apps Opt for a Paid Subscription Service
15% of Consumers With Dating Apps Opt for a Paid Subscription Service
December 21, 2023  |  Mobile Applications

Dating apps have revolutionized the way people meet and connect. In the U.S., more than 70 million consumers log in to these apps each month,...

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Many Independent Restaurants Remain Social Media Holdouts Despite Digital Shift
Many Independent Restaurants Remain Social Media Holdouts Despite Digital Shift
December 20, 2023  |  SMBs

Even as restaurants agree on the importance of being accessible via digital channels, many independent eateries continue to abstain from social media platforms, PYMNTS Intelligence...

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Gen Z Shows Resilience to Inflation but Adjusts Shopping Habits
Gen Z Shows Resilience to Inflation but Adjusts Shopping Habits
December 20, 2023  |  Consumer Insights

Gen Z, born in the late 1990s, is considered the first digitally native generation, with a greater inclination toward online shopping and digital activities and...

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How Saturday Skin Leverages Amazon to Checkout With Gen Z 
How Saturday Skin Leverages Amazon to Checkout With Gen Z 
December 11, 2023  |  Retail

In the age of digital supremacy, Generation Z has positioned itself as the vanguard of a fresh wave of consumer habits. Growing up amid smartphones,...

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Telehealth Goes Mainstream as 6 in 10 Boomers Embrace Trend
Telehealth Goes Mainstream as 6 in 10 Boomers Embrace Trend
December 08, 2023  |  Healthcare

The healthcare industry is undergoing a digital transformation, with telehealth services gaining popularity among consumers of all ages. Even baby boomers, often stereotyped as resistant...

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Gen Z Alone in Reporting Improved Finances This Year
Gen Z Alone in Reporting Improved Finances This Year
December 08, 2023  |  Consumer Finance

The unemployment rate is at pre-pandemic levels and inflation has dropped from 9.1% in July 2022 to 3.2% in October 2023, according to the Bureau...

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More Than Half of Gen Zs Would Rather Spend Money Than Save Money
More Than Half of Gen Zs Would Rather Spend Money Than Save Money
December 07, 2023  |  Personal Finance

Living paycheck to paycheck continues to be a predominant financial lifestyle in the United States, with millions of consumers grappling with the difficulty of setting...

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Dating Subscriptions Begin to Threaten Users’ Loyalty as Apps Drive Monetization
Dating Subscriptions Begin to Threaten Users’ Loyalty as Apps Drive Monetization
December 07, 2023  |  Subscription Commerce

As dating apps look to monetize more and more parts of the user experience, many young consumers are reportedly growing frustrated.   According to Bloomberg, many young...

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Gen Z Tops Millennials on Social Media Shopping and Spending
Gen Z Tops Millennials on Social Media Shopping and Spending
December 07, 2023  |  Social Commerce

Generation Z consumers are more likely to use Instagram and TikTok to search for products than other generations. They often turn to social media to...

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