Generation Z

India’s Mobile Payments Embrace Lays Fertile Ground for Walmart, Amazon eCommerce Ambitions
India’s Mobile Payments Embrace Lays Fertile Ground for Walmart, Amazon eCommerce Ambitions
August 18, 2023  |  eCommerce

The jousting between Amazon and Walmart for eyeballs browsing market places, and share of digital wallet for consumer spending, is finding an evolving battleground in...

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Half of Zillennials Steer Clear of Gig Work
Half of Zillennials Steer Clear of Gig Work
August 14, 2023  |  Consumer Insights

Among younger generations, zillennials prove uniquely hesitant to engage with the connected economy when it comes to work. For PYMNTS’ study “The ConnectedEconomy™ Monthly Series:...

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Nearly One in Four Gen Z Shoppers Won’t Buy If BNPL Not Offered
Nearly One in Four Gen Z Shoppers Won’t Buy If BNPL Not Offered
August 09, 2023  |  BNPL

Traditional credit is more difficult to access and increasingly expensive to maintain as the Federal Reserve keeps raising rates, driving some consumers are seeking alternative...

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Planet Fitness Reports Upbeat Q2 Results Fueled by Gen Z
Planet Fitness Reports Upbeat Q2 Results Fueled by Gen Z
August 03, 2023  |  Earnings

Planet Fitness said its second-quarter results reinforce how the company’s fitness experience “continues to resonate with consumers.” On a Thursday (Aug. 2) earnings call, CEO Chris Rondeau highlighted the...

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McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
McDonald’s Isn’t Grimacing at Its Social Media Sales Boost
July 27, 2023  |  Restaurant innovation

McDonald’s is leveraging social media to bring younger consumers into the fold, following on the success of its “Grimace’s Birthday” push with more digital events. The...

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More Than a Quarter of US Consumers Use More Than One Mobile Wallet
More Than a Quarter of US Consumers Use More Than One Mobile Wallet
July 25, 2023  |  Mobile Wallets

Different mobile wallets may serve distinct purposes for the small but significant share of consumers who rely on them. The majority of mobile wallet users...

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Amex: Card Spending by Gen Z and Millennials Surges 21%
Amex: Card Spending by Gen Z and Millennials Surges 21%
July 21, 2023  |  Earnings

For American Express, the momentum lies with younger consumers. Results posted by the company on Friday (July 21) show that younger generations’ spending surged double...

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Savings Cushion Keeps Financially Secure Consumers Spending
Savings Cushion Keeps Financially Secure Consumers Spending
July 05, 2023  |  Consumer Insights

The paycheck economy faces many challenges. But a deeper dive into the data shows that non-paycheck-to-paycheck consumers — representing about 40% of the population —...

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Snapchat+ Reaches 4 Million Subscribers as Gen Z Demands Exclusive Access
Snapchat+ Reaches 4 Million Subscribers as Gen Z Demands Exclusive Access
July 03, 2023  |  Subscriptions

Inflation-concerned consumers may be looking to cut back on unnecessary subscriptions, but as Snapchat’s rapid subscriber growth suggests, many remain willing to pay a premium for...

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