Generation Z

Year in Review: Social Media eCommerce Has Not Yet Caught On
Year in Review: Social Media eCommerce Has Not Yet Caught On
December 22, 2023  |  eCommerce

Social platforms such as TikTok, Facebook and Instagram have made it quicker and easier for consumers worldwide to share their shopping stories and start retail...

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Boomers Embrace Digital to Catch Up With Kids and Grandkids
Boomers Embrace Digital to Catch Up With Kids and Grandkids
December 21, 2023  |  Connected Economy

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Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
Nearly 80% of Couples Share Bank Accounts to Streamline Household Finances
December 21, 2023  |  Personal Finance

Balancing household budgets amid rising living costs is a widespread challenge. To streamline finances, individuals residing with partners or spouses are most likely to pool...

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15% of Consumers With Dating Apps Opt for a Paid Subscription Service
15% of Consumers With Dating Apps Opt for a Paid Subscription Service
December 21, 2023  |  Mobile Applications

Dating apps have revolutionized the way people meet and connect. In the U.S., more than 70 million consumers log in to these apps each month,...

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Many Independent Restaurants Remain Social Media Holdouts Despite Digital Shift
Many Independent Restaurants Remain Social Media Holdouts Despite Digital Shift
December 20, 2023  |  SMBs

Even as restaurants agree on the importance of being accessible via digital channels, many independent eateries continue to abstain from social media platforms, PYMNTS Intelligence...

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Gen Z Shows Resilience to Inflation but Adjusts Shopping Habits
Gen Z Shows Resilience to Inflation but Adjusts Shopping Habits
December 20, 2023  |  Consumer Insights

Gen Z, born in the late 1990s, is considered the first digitally native generation, with a greater inclination toward online shopping and digital activities and...

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How Saturday Skin Leverages Amazon to Checkout With Gen Z 
How Saturday Skin Leverages Amazon to Checkout With Gen Z 
December 11, 2023  |  Retail

In the age of digital supremacy, Generation Z has positioned itself as the vanguard of a fresh wave of consumer habits. Growing up amid smartphones,...

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Telehealth Goes Mainstream as 6 in 10 Boomers Embrace Trend
Telehealth Goes Mainstream as 6 in 10 Boomers Embrace Trend
December 08, 2023  |  Healthcare

The healthcare industry is undergoing a digital transformation, with telehealth services gaining popularity among consumers of all ages. Even baby boomers, often stereotyped as resistant...

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Gen Z Alone in Reporting Improved Finances This Year
Gen Z Alone in Reporting Improved Finances This Year
December 08, 2023  |  Consumer Finance

The unemployment rate is at pre-pandemic levels and inflation has dropped from 9.1% in July 2022 to 3.2% in October 2023, according to the Bureau...

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