PYMNTS-MonitorEdge-May-2024

Generation Z

Gen Z Is Only 4% of Credit Union Members, and That’s a Problem
Gen Z Is Only 4% of Credit Union Members, and That’s a Problem
June 09, 2023  |  Credit Unions

Young consumers are feeling the pinch. According to recent PYMNTS data, 73% of millennials live paycheck to paycheck — the highest rate among all generations,...

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Record 28% of Consumers Look for Love on Dating Apps in Early 2023
Record 28% of Consumers Look for Love on Dating Apps in Early 2023
June 07, 2023  |  Connected Economy

Spring and summer are prime dating seasons, and like other human behaviors, the pandemic has increased consumer reliance on digital tools to find that special...

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Atly CEO: Gen Z Taps Social Networks for Restaurant Discovery
Atly CEO: Gen Z Taps Social Networks for Restaurant Discovery
June 06, 2023  |  Social Commerce

As consumers seek more effective digital tools to discover new restaurants, many — especially younger generations — are increasingly trusting social platforms for recommendations. In...

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Millennials With Student Loans to Lose 6.5% of Spending Power as Repayments Resume
Millennials With Student Loans to Lose 6.5% of Spending Power as Repayments Resume
June 06, 2023  |  Debt

Federal student loan payments are resuming after a three-year moratorium, putting a dent in millennial and Generation Z consumers’ disposable income. And major retailers are...

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Credit Cards vs BNPL: A Matter of Shifting Shopper Demographics
Credit Cards vs BNPL: A Matter of Shifting Shopper Demographics
June 01, 2023  |  Payment Methods

Access to credit, the value of credit in managing personal finances, and fear of debt are all coming into play at a time when over...

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Gen Z and Millennials Use Credit as Cash Management Tool
Gen Z and Millennials Use Credit as Cash Management Tool
June 01, 2023  |  Consumer Payments

PYMNTS’ research finds that 83% of consumers made payments for credit products in the last 90 days. Credit, in general, is a significant part of...

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Gen Z Takes to TikTok to Share Personal Financial Details
Gen Z Takes to TikTok to Share Personal Financial Details
May 31, 2023  |  Personal Finance

Financial institutions (FIs) may have an opportunity to pick up where social media leaves off.  Not so long ago, few people openly talked about their...

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Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

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71% of Gen Z Consumers Prefer Banking via Smartphone for Security
71% of Gen Z Consumers Prefer Banking via Smartphone for Security
May 04, 2023  |  Security & Fraud

As smartphone security measures like biometrics become more advanced, more consumers feel safe conducting financial transactions via mobile, including over half of seniors and baby...

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