Generation Z

The Key to Capturing Gen Z: Credit Unions Embrace Digital Personalization
The Key to Capturing Gen Z: Credit Unions Embrace Digital Personalization
September 17, 2024  |  Credit Unions

When it comes to digital engagement, there’s a lot at stake for credit unions. As detailed in “How Credit Union Innovation Can Drive Gen Z...

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60% of Millennials Primarily Use Mobile Banking Apps
60% of Millennials Primarily Use Mobile Banking Apps
September 16, 2024  |  Digital Banking

The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. As digital transactions and mobile apps become commonplace,...

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85% Of Gen Z Prefers Digital Payments to Cash
85% Of Gen Z Prefers Digital Payments to Cash
September 13, 2024  |  Digital Payments

The financial sector is at a pivotal moment, driven by a shift in consumer preferences and technological advancements. A PYMNTS Intelligence report “Tapping Into the...

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TikTok Turns the Grocery Store Into a Vacation Destination
TikTok Turns the Grocery Store Into a Vacation Destination
September 07, 2024  |  Retail

As consumers increasingly turn to TikTok for travel inspiration, a viral trend, grocery store tourism, has many seeing the supermarket as a cultural destination. Many...

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53% of Consumers Say They’re Wary of GenAI
53% of Consumers Say They’re Wary of GenAI
September 03, 2024  |  Artificial Intelligence

As generative artificial intelligence begins to make its way into more parts of consumers’ daily lives, many are skeptical of the technology. By the Numbers...

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From Footprint to Foundation: How Big Banks Build Loyalty With Gen Z
From Footprint to Foundation: How Big Banks Build Loyalty With Gen Z
August 20, 2024  |  Banking

Big banks have been revisiting their branching strategies — branching (slight pun intended) into new markets, covering parts of the country thus far underserved by...

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As If: Retail Brands Revive the ’90s With Nostalgic Classics
As If: Retail Brands Revive the ’90s With Nostalgic Classics
August 17, 2024  |  Retail

Seizing on millennials’ nostalgia, retail brands are bringing the ’90s back, reintroducing iconic products and styles that defined a generation. Casio’s Baby-G watch, a highly...

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Contextual Commerce Drives Omnichannel Engagement for Emerging Alcohol Brands
Contextual Commerce Drives Omnichannel Engagement for Emerging Alcohol Brands
August 13, 2024  |  Retail

As alcoholic beverage brands look for ways to capture consumers’ attention and spending in the digital world, Purity Distillery sees contextual commerce help build these...

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@Girls Host: Social Commerce Is Influencing More Personal Content
@Girls Host: Social Commerce Is Influencing More Personal Content
August 12, 2024  |  Social Commerce

As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian...

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