Generation Z

Gen Z Takes to TikTok to Share Personal Financial Details
Gen Z Takes to TikTok to Share Personal Financial Details
May 31, 2023  |  Personal Finance

Financial institutions (FIs) may have an opportunity to pick up where social media leaves off.  Get the Full Story Complete the form to unlock this...

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Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

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71% of Gen Z Consumers Prefer Banking via Smartphone for Security
71% of Gen Z Consumers Prefer Banking via Smartphone for Security
May 04, 2023  |  Security & Fraud

As smartphone security measures like biometrics become more advanced, more consumers feel safe conducting financial transactions via mobile, including over half of seniors and baby...

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Mobile Devices Take Center Stage in Consumer’s Everyday Transactions
Mobile Devices Take Center Stage in Consumer’s Everyday Transactions
April 28, 2023  |  Mobile Commerce

At one time, it seemed like only the most tech-forward or foolhardy were conducting financial transactions over smartphones, as they were then viewed as less...

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Fashion Retailers Embrace Beauty for Connected Shopping Experience
Fashion Retailers Embrace Beauty for Connected Shopping Experience
April 19, 2023  |  Retail

From Stella McCartney launching sustainable beauty to Dries Van Noten and Off-White expanding into makeup or skincare, apparel retailers have increasingly made strategic efforts into...

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Gen Z Leads the HealthTech Wearable Revolution
Gen Z Leads the HealthTech Wearable Revolution
April 17, 2023  |  Wearables

Gen Z are a difficult group to predict. They love picking up their restaurant meals, both inside and curbside. They are most open to new...

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Walmart Bets on Tattoos to Attract Gen Z With Inkbox Tie-Up
Walmart Bets on Tattoos to Attract Gen Z With Inkbox Tie-Up
April 17, 2023  |  Retail

In a bid to better align with Generation Z, Walmart has teamed up with Canadian direct-to-consumer (D2C) brand Inkbox temporary tattoos. Get the Full Story...

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Food Brands HelloFresh and Truff Tap Nostalgia to Drive Sales
Food Brands HelloFresh and Truff Tap Nostalgia to Drive Sales
April 13, 2023  |  Retail

Brand collaborations such as HelloFresh and Marvel or Truff and Nintendo’s Super Mario Bros. can be perceived as trendy marketing tactics, an innovative way to...

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Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
Consumers Scrimp on Restaurant Meals to Stick to Their Budgets
April 12, 2023  |  Economy

The next installment of PYMNTS’ mini-series focused on consumer spending patterns takes a look at the restaurant sector. Get the Full Story Complete the form...

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