Generation Z

Gen Z Goes Phys-igtal
Gen Z Goes Phys-igtal
April 25, 2017  |  Data Drivers

Think the youngest generation lives to live online? Think again. Generation Z swells with in store shoppers – to the point where 98 percent of...

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Study Shows Gen Z Surprisingly Prefers In-Store Shopping
Study Shows Gen Z Surprisingly Prefers In-Store Shopping
March 09, 2017  |  Retail

With all of the connected devices enabling less interaction with others, the big struggle everyone has been talking about for the last year has been...

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Generation Z Wields Retail Influence
Generation Z Wields Retail Influence
January 24, 2017  |  Retail

It looks as though millennials may soon face competition as the generation to watch. According to a new study from HRC Retail Advisory, Generation Z...

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Gen Z Leaves Its Mark On Omnichannel
Gen Z Leaves Its Mark On Omnichannel
December 28, 2016  |  Retail

Generation Z (ages 18 to 26) is leading the charge when it comes to the adoption and frequent usage of omnichannel shopping in the U.S....

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