Ghost

KDP’s Ghost Acquisition and Coca-Cola’s AI Pivot to Personalized Ads Highlight Industry Strategies
KDP’s Ghost Acquisition and Coca-Cola’s AI Pivot to Personalized Ads Highlight Industry Strategies
October 24, 2024  |  Earnings

Keurig Dr Pepper (KDP) and The Coca-Cola Company are adapting to changing consumer preferences. KDP’s acquisition of Ghost underscores its strategy to expand into high-growth...

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This Week in B2B: Payments Get Interesting When Finance Teams Get Smarter
This Week in B2B: Payments Get Interesting When Finance Teams Get Smarter
October 17, 2024  |  B2B Payments

For decades, B2B payments were an unglamorous yet essential component of corporate finance. Now, B2B payments have started to become a little more glamorous as...

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Ghost Raises $40 Million to Expand B2B Marketplace for Surplus Inventory
Ghost Raises $40 Million to Expand B2B Marketplace for Surplus Inventory
October 15, 2024  |  Retail

Ghost has raised $40 million in a Series C funding round to continue expanding its members-only business-to-business (B2B) marketplace that connects brands and retailers and...

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Ghost Raises $30 Million to Grow B2B Marketplace for Surplus Inventory
Ghost Raises $30 Million to Grow B2B Marketplace for Surplus Inventory
August 21, 2023  |  Investments

Ghost has raised $30 million to grow its members-only B2B marketplace that helps brands and retailers move surplus inventory. The firm will use the capital from this Series...

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