Hershey’s

Was Your Favorite Holiday Tradition Once a Marketing Campaign?
Was Your Favorite Holiday Tradition Once a Marketing Campaign?
December 21, 2024  |  Retail

From candy canes to Christmas cards, the year-end holiday season is steeped in traditions that often feel timeless. Yet, many of these cherished customs can...

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From Crypto Perfume to Weightlifting, Brands Try to Win Over Women
From Crypto Perfume to Weightlifting, Brands Try to Win Over Women
March 09, 2024  |  Retail

This Women’s History Month, brands want to take the occasion to capture female shoppers’ spending, but some of their methods may be more effective —...

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Hershey’s Continues D2C Push With New Reese’s Bulk Offering
Hershey’s Continues D2C Push With New Reese’s Bulk Offering
March 04, 2021  |  eCommerce

Ever had a craving for a peanut butter cup? Not a passing desire for a sweet treat of a vague description but an actual burning...

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Today In Retail: Cox Automotive Rolls Out End-To-End Retail Experience; Pinterest Debuts AR Eyeshadow Try-On Tech
Today In Retail: Cox Automotive Rolls Out End-To-End Retail Experience; Pinterest Debuts AR Eyeshadow Try-On...
January 25, 2021  |  Retail

In today’s top retail news, Cox Automotive has released its Complete Retail online experience, and Pinterest is introducing an augmented reality (AR) try-on tool to...

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CPG Brands Get Cozy With The Stay-At-Home Economy
CPG Brands Get Cozy With The Stay-At-Home Economy
January 22, 2021  |  Retail

There were a lot of superlatives associated with 2020, only a few them on the positive side. But there were some notable exceptions, including this...

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Reese’s Sets Up Vending Machine For Halloween Candy Trading
Reese’s Sets Up Vending Machine For Halloween Candy Trading
November 01, 2018  |  Retail

To allow consumers to trade in Halloween candy that they don’t like, Reese’s is turning to vending machines. The company has launched its own “Reese’s...

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Hershey Raises Chocolate Prices To Offset Costs
Hershey Raises Chocolate Prices To Offset Costs
October 26, 2018  |  Retail

Hershey Co. has revealed that it will raise its prices on chocolate to offset costs. Higher freight prices boosted Hershey’s cost in the third quarter and...

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Chocolate Gets A Digital Upgrade
Chocolate Gets A Digital Upgrade
September 05, 2018  |  Retail

There’s an old joke that a Hershey’s executive uses to illustrate the problem his company – like other consumer packaged goods firms – is suffering...

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