Hydrow

The Rise and Fall of Lululemon’s Connected Economy Venture
The Rise and Fall of Lululemon’s Connected Economy Venture
April 21, 2023  |  Fitness

During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Later renamed Lululemon...

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Connected Fitness Shows Signs of Whipping Itself Back into Shape
Connected Fitness Shows Signs of Whipping Itself Back into Shape
March 17, 2022  |  Commerce Connected

The connected fitness category is putting its back into sustaining the at-home workout rally cheered on during lockdowns, then booed in recent months due to...

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Connected Rower Hydrow Closes $55M Series D
Connected Rower Hydrow Closes $55M Series D
March 17, 2022  |  Investments

Connected rowing machine maker Hydrow has raised $55 million in Series D funding, the company said in a Thursday (March 17) news release. The company...

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Merchants Find Extended Warranties Build Long-Term Customer Relationships
Merchants Find Extended Warranties Build Long-Term Customer Relationships
December 10, 2021  |  Merchant Innovation

As the weather turns colder across most of the U.S., people are reaching into their closets to pull out winter coats — or perhaps preparing...

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