influencer

Social Media Shopping Blocked By a Lack of Trust 
Social Media Shopping Blocked By a Lack of Trust 
August 21, 2023  |  Retail

Shopping over social media seems to be the next frontier of eCommerce spend, with 43% of consumers (approximately 110 million individuals) browsing these platforms to...

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How Brands Are Collaborating With Experts, Influencers and Nonprofits to Connect With Consumers 
How Brands Are Collaborating With Experts, Influencers and Nonprofits to Connect With Consumers 
April 25, 2023  |  Retail

To achieve relevancy with consumers, brands must exhibit authenticity and a clear mission, although what this looks like can vary from brand to brand. For...

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Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
March 22, 2023  |  Retail

When professional makeup artist, author and the founder of Bobbi Brown Cosmetics, Bobbi Brown, founded her clean beauty makeup brand Jones Road Beauty in 2020,...

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Amazon Launches Off-To-College Store For Students
Amazon Launches Off-To-College Store For Students
June 20, 2019  |  Amazon

Amazon is launching its Off-to-College store geared toward college students and all of their shopping needs, be it furnishing a dorm room or purchasing class...

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Amazon Goes Social
Amazon Goes Social
April 04, 2017  |  Amazon

Calling all social media stars! Amazon wants you to join its new “social influencer” program. Amazon has been recruiting big names from YouTube, Instagram and...

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