The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within...
Social media algorithms have emerged as influential players in the realm of advice, effectively acting as pseudo-advisers for generations eager for financial literacy. A PYMNTS...
Expedia has launched a series of “shoppable storefronts” curated by social media influencers and brands. The company’s Travel Shops, announced Monday (Sept. 16), allow creators to share and...
LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK...
In the competitive arena of international fashion, Mango and Farm Rio are each pursuing distinct strategies to capture the U.S. consumer market. Both brands, hailing...
As consumers increasingly look to social media to inspire their shopping, the social commerce space is becoming more and more about individual creators’ personalities. Jillian...
As consumers increasingly turn to digital content for shopping inspiration, articles are proving to be a relatively effective motivator for purchasing. By the Numbers “Generation...
LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...
You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall...