When determining what’s worth buying and what isn’t, who wields the greatest influence over these fashion decisions? It’s the consumer. But the bridge between the...
As virtual restaurant companies tap influencers’ wide audiences to generate hype in the absence of physical touchpoints, blockbuster YouTuber MrBeast (162 million subscribers) appears to...
As restaurants look for new ways to reach consumers in the digital world, influencer partnerships can be key, PYMNTS data reveals. By the Numbers In...
While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...
TikTok celebrity family the D’Amelios are launching a management company aimed at fellow influencers. The family is working with management firm Firebird, which has set aside $20...
With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...
Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. In pilot programs completed before the general launch of...
TikTok CEO Shou Zi Chew testified before the House Committee on Energy and Commerce for about five hours on Thursday (March 23). Throughout the hearing,...
Target is targeting vegan consumers with its ongoing partnership with actor-author Tabitha Brown. Beginning Sunday (Jan. 8), shoppers can purchase a line of vegan food...