Influencers

Three FTX Celebrity Pitchmen Settle Investor Lawsuit
Three FTX Celebrity Pitchmen Settle Investor Lawsuit
September 17, 2023  |  Cryptocurrency

Three of FTX’s celebrity backers have settled a lawsuit filed by investors in the failed exchange. As Bloomberg News reported Friday (Sept. 16), Jacksonville Jaguars quarterback Trevor Lawrence...

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CommentSold Buys PopshopLive to Launch Creator Commerce Platform
CommentSold Buys PopshopLive to Launch Creator Commerce Platform
August 22, 2023  |  eCommerce

Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. The deal, announced Tuesday (Aug. 22), marks CommentSold’s (CS) entrance into direct-to-consumer commerce, the company...

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Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
August 21, 2023  |  Retail

In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr....

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Report: Amazon Offering Influencers Below-Market Rates to Feed Its Tik-Tok Competitor
Report: Amazon Offering Influencers Below-Market Rates to Feed Its Tik-Tok Competitor
August 18, 2023  |  Amazon

Amazon is reportedly offering lower-than-market rates to influencers as it works to build a TikTok-like feed of photos and videos for its new social commerce...

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HSN and QVC Go Back to Their Livestream Roots to Boost Market Share
HSN and QVC Go Back to Their Livestream Roots to Boost Market Share
July 24, 2023  |  Retail

When was the last time you scrolled past or even watched HSN or QVC? If you’ve ever watched even a few minutes of a stream,...

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Influencer Aggregator LTK Helps Creators Connect Consumers With Deals
Influencer Aggregator LTK Helps Creators Connect Consumers With Deals
July 06, 2023  |  Social Commerce

Influencer marketing platform LTK has made it easier for creators to share deal opportunities with their fans. “As shoppers continue to find ways to shop smarter, the...

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Bridging the Gap Between the Consumer and Retailer — the Creator  
Bridging the Gap Between the Consumer and Retailer — the Creator  
June 29, 2023  |  Social Commerce

When determining what’s worth buying and what isn’t, who wields the greatest influence over these fashion decisions? It’s the consumer.   But the bridge between the...

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Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
June 21, 2023  |  Restaurant innovation

As virtual restaurant companies tap influencers’ wide audiences to generate hype in the absence of physical touchpoints, blockbuster YouTuber MrBeast (162 million subscribers) appears to...

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1 in 5 Restaurant Customers Look to Influencers for Recommendations
1 in 5 Restaurant Customers Look to Influencers for Recommendations
June 20, 2023  |  Consumer Insights

As restaurants look for new ways to reach consumers in the digital world, influencer partnerships can be key, PYMNTS data reveals. By the Numbers In...

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