Influencers

How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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TikTok’s D’Amelios Launch Influencer-Focused Management Firm
TikTok’s D’Amelios Launch Influencer-Focused Management Firm
June 11, 2023  |  Connected Economy

TikTok celebrity family the D’Amelios are launching a management company aimed at fellow influencers. The family is working with management firm Firebird, which has set aside $20...

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Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

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LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. In pilot programs completed before the general launch of...

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What a Ban on TikTok in the US Could Mean for Brands and Retailers
What a Ban on TikTok in the US Could Mean for Brands and Retailers
March 24, 2023  |  Retail

TikTok CEO Shou Zi Chew testified before the House Committee on Energy and Commerce for about five hours on Thursday (March 23). Throughout the hearing,...

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Target Seek to Grow Food Sales With Expanded Tabitha Brown Partnership
Target Seek to Grow Food Sales With Expanded Tabitha Brown Partnership
January 08, 2023  |  Partnerships

Target is targeting vegan consumers with its ongoing partnership with actor-author Tabitha Brown. Beginning Sunday (Jan. 8), shoppers can purchase a line of vegan food...

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Klarna Seeks to Attract Creators by Linking Them With Retailers
Klarna Seeks to Attract Creators by Linking Them With Retailers
November 29, 2022  |  Social Commerce

Klarna is expanding its Creator Platform, tapping into the creator economy to drive sales. “With the launch of the Creator Platform,  the Klarna joins the...

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Overstock Taps Influencers and Ads to Get Customers ‘Comfy’ With Rebrand
Overstock Taps Influencers and Ads to Get Customers ‘Comfy’ With Rebrand
November 23, 2022  |  Retail

Where once there was a liquidator that morphed into a mixed merchandise retailer, the Overstock.com of late 2022 is using the tools of the digital...

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Platforms, Brands Targeted in UK Clampdown on Hidden Advertising
Platforms, Brands Targeted in UK Clampdown on Hidden Advertising
November 03, 2022  |  Regulation

In the latest move to crack down on unlabeled advertisements on social media, the U.K.’s Competition and Markets Authority (CMA) on Thursday (Nov. 3) published...

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