Influencers

Today in the Connected Economy: Walmart Wants to Woo Influencers
Today in the Connected Economy: Walmart Wants to Woo Influencers
October 18, 2022  |  Connected Economy

Today in the connected economy, Walmart unveils a content creation platform designed to let influencers post about the retailer’s products on social media while earning...

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Walmart Aims to Add Influencers via Content Creation Tool and Commissions
Walmart Aims to Add Influencers via Content Creation Tool and Commissions
October 18, 2022  |  Walmart

Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can...

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LTK Debuts in-App Purchases so Consumers Can Shop Influencer Picks
LTK Debuts in-App Purchases so Consumers Can Shop Influencer Picks
September 27, 2022  |  Social Commerce

Influencer and creator commerce has heated up considerably since Apple and Google clamped down on the use of tracking cookies, making direct-to-consumer (D2C) connections aided...

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Instagram Cuts Payouts for Makers of Short Videos
Instagram Cuts Payouts for Makers of Short Videos
April 05, 2022  |  Meta

Instagram has cut down on the payments to makers of short videos, changing its strategy as it competes with TikTok for influencers and traffic, the...

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TikTok Bans Financial Advertising In Clamp Down On Misinformation
TikTok Bans Financial Advertising In Clamp Down On Misinformation
July 12, 2021  |  Social Commerce

TikTok is just saying no to financial products and services — at least when it comes to their promotional material. The social media giant has...

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How Accounts Receivable Slid Into Influencers’ DMs
How Accounts Receivable Slid Into Influencers’ DMs
April 19, 2021  |  B2B Payments

Mention social media influencers, and you’re more than likely to get a few scuffs. But the content creation economy is a multibillion-dollar industry, and influencers,...

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Paris Hilton And iHeartMedia Debut Podcast And Social Commerce Platform
Paris Hilton And iHeartMedia Debut Podcast And Social Commerce Platform
February 07, 2021  |  Social Commerce

The original Hollywood influencer and the world’s largest podcast publisher have teamed up to introduce the fast-growing world of audio to quick, social media-style morsels...

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AI Takes The Measure Of Fashion Retailing
AI Takes The Measure Of Fashion Retailing
July 31, 2020  |  Retail

Iconic Vogue magazine editor Diana Vreeland once said, “Fashion is part of the daily air and it changes all the time.” Artificial intelligence (AI) is...

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Facebook Sweetens Terms In Bid For Video Creators
Facebook Sweetens Terms In Bid For Video Creators
June 29, 2020  |  Social Commerce

Facebook is upping the ante again in its bid to lure online video personalities to its platform. On Monday (June 29), the company said it...

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