Influencers

Paris Hilton And iHeartMedia Debut Podcast And Social Commerce Platform
Paris Hilton And iHeartMedia Debut Podcast And Social Commerce Platform
February 07, 2021  |  Social Commerce

The original Hollywood influencer and the world’s largest podcast publisher have teamed up to introduce the fast-growing world of audio to quick, social media-style morsels...

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AI Takes The Measure Of Fashion Retailing
AI Takes The Measure Of Fashion Retailing
July 31, 2020  |  Retail

Iconic Vogue magazine editor Diana Vreeland once said, “Fashion is part of the daily air and it changes all the time.” Artificial intelligence (AI) is...

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Facebook Sweetens Terms In Bid For Video Creators
Facebook Sweetens Terms In Bid For Video Creators
June 29, 2020  |  Social Commerce

Facebook is upping the ante again in its bid to lure online video personalities to its platform. On Monday (June 29), the company said it...

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Meet 2020’s Newest Influencers
Meet 2020’s Newest Influencers
May 02, 2020  |  Coronavirus

Influencers have had a rough couple of weeks, as consumers’ tastes have rapidly drifted away from the high-gloss, incredibly curated and aspirational Insta-lifestyle that only...

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The World Unfiltered: What We’ve Learned About Each Other In The Last Two Weeks (Whether We Wanted To Or Not)
The World Unfiltered: What We’ve Learned About Each Other In The Last Two Weeks (Whether...
March 28, 2020  |  Coronavirus

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by...

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Is New York Fashion Week Still In Style?
Is New York Fashion Week Still In Style?
February 15, 2020  |  Retail

In many ways, 2020’s version of New York Fashion Week was much like any other year. Designers, models, fashionistas and social media luminaries descended on...

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Beyoncé Relaunches Ivy Park With Adidas Collaboration
Beyoncé Relaunches Ivy Park With Adidas Collaboration
January 17, 2020  |  Retail

With her new adidas x Ivy Park activewear collection, which gets its start online and in Adidas stores at midnight, Adidas is betting on pop...

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Casper Warns Social Media Celebs Could Pose Investment Risk
Casper Warns Social Media Celebs Could Pose Investment Risk
January 12, 2020  |  Investments

U.S. mattress-in-a-box company Casper has underscored the increasing power of social media influencers to propel or hinder brands. The firm, moreover, cited its own digital...

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Giving Financial Independence The Royal Treatment
Giving Financial Independence The Royal Treatment
January 11, 2020  |  International

For Americans, who didn’t grow up with a constitutional monarchy in place, the various ins-and-outs of the British royal family are a fun, if occasionally...

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