Influencers

How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand
How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand
December 05, 2019  |  Retail

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe...

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An Instabrand’s Innovation Journey Into Experiential Wellness
An Instabrand’s Innovation Journey Into Experiential Wellness
November 18, 2019  |  Retail

As of 2019, tea cleanses or tea detoxes are a fairly well-known phenomenon. Odds are good that if one heads to their social media feed...

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Coty Plans To Buy Controlling Stake In Kylie Cosmetics
Coty Plans To Buy Controlling Stake In Kylie Cosmetics
November 18, 2019  |  Retail

As part of a wave of fledgling cosmetics lines capitalizing on social media and celebrity founders, Kylie Jenner’s Kylie Cosmetics is on pace for approximately $200...

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The Lucrative Advertising Life Of Instafamous Kids
The Lucrative Advertising Life Of Instafamous Kids
October 19, 2019  |  Social Commerce

On June 3, 2019, a star was born. Her name is Alessi Ren Luyendyk. If you are wondering why a random four-month-old baby is a...

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The Crowdsourced 1099 Salesforce Enters The Picture
The Crowdsourced 1099 Salesforce Enters The Picture
October 04, 2019  |  Business

We are all salespeople — we all have influence over certain friends, relatives, neighbors and co-workers. Assuming people trust us (assuming other people consider us...

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Geniuslink Acquires Social Shopping Site Kit From Patreon
Geniuslink Acquires Social Shopping Site Kit From Patreon
September 12, 2019  |  Partnerships / Acquisitions

Patreon, a platform where content creators and influencers can get memberships from fans, announced that it’s selling Kit.com’s assets to Geniuslink, according to a report...

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Luxury Fashion Brands Outspend Smaller Rivals On Social Media
Luxury Fashion Brands Outspend Smaller Rivals On Social Media
June 07, 2019  |  Retail

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts...

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Database Exposed Instagram Influencers’ Data
Database Exposed Instagram Influencers’ Data
May 20, 2019  |  Security & Fraud

Millions of Instagram users — including celebrities and brands — have had their accounts exposed online. The database, hosted by Amazon Web Services, was left...

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Social Media Lures Credit Card Giants – And Their Advertising Spend
Social Media Lures Credit Card Giants – And Their Advertising Spend
April 23, 2019  |  Loyalty & Rewards

Now, when you like your credit card rewards … you can really “like” them. On social media – specifically, on Facebook. The Wall Street Journal...

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