Insomnia Cookies

Insomnia Cookies Moves From Indulgence to Repeat Treats With Data-Driven Loyalty
Insomnia Cookies Moves From Indulgence to Repeat Treats With Data-Driven Loyalty
June 07, 2024  |  Loyalty & Rewards

Cookies might seem like the ideal business. They seem insulated from the vagaries of inflation and economic headwinds. Who doesn’t crave an indulgence here or...

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Krispy Kreme May Put Insomnia Cookies to Bed as Restaurants Cut Costs
Krispy Kreme May Put Insomnia Cookies to Bed as Restaurants Cut Costs
October 03, 2023  |  Retail

As restaurants grapple with cost challenges, Krispy Kreme is putting its Insomnia Cookies subsidiary up for sale. On Tuesday (Oct. 3), the donut chain announced that it...

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