John Koryl

The RealReal Promotes COO Rati Sahi Levesque to CEO
The RealReal Promotes COO Rati Sahi Levesque to CEO
October 28, 2024  |  eCommerce

The RealReal has appointed President and Chief Operating Officer Rati Sahi Levesque as president and CEO and as a member of the board. Levesque succeeds...

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The RealReal Taps Personalized Messaging to Drive Loyalty
The RealReal Taps Personalized Messaging to Drive Loyalty
February 29, 2024  |  eCommerce

Amid ongoing consumer belt-tightening, The RealReal is seeing personalized messaging go a long way toward incentivizing spending. John Koryl, CEO of the luxury resale marketplace, shared...

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The RealReal Looks to Third-Party Ads as It Retools Resale Platform 
The RealReal Looks to Third-Party Ads as It Retools Resale Platform 
August 09, 2023  |  eCommerce

Do you click on third-party ads? Whatever your answer may be, it’s a part of The RealReal’s 2023 reconfiguration strategy.   The resale platform is planning...

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The RealReal Sharpens Resale Focus but Still Reports Loss 
The RealReal Sharpens Resale Focus but Still Reports Loss 
May 11, 2023  |  Retail

It was once said, “The RealReal is a total mess and I can’t quit it.” That said, keeping up with the company’s progression has been...

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The RealReal Looks to Consign Its Way to Near-Term Profitability 
The RealReal Looks to Consign Its Way to Near-Term Profitability 
March 01, 2023  |  Retail

With its stock trading at about $1.35 per share — after falling over 90% in the past two years — it could be argued there’s...

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