PYMNTS-MonitorEdge-May-2024

KDC

KDP’s Ghost Acquisition and Coca-Cola’s AI Pivot to Personalized Ads Highlight Industry Strategies
KDP’s Ghost Acquisition and Coca-Cola’s AI Pivot to Personalized Ads Highlight Industry Strategies
October 24, 2024  |  Earnings

Keurig Dr Pepper (KDP) and The Coca-Cola Company are adapting to changing consumer preferences. KDP’s acquisition of Ghost underscores its strategy to expand into high-growth...

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