Kellogg Company

Grocers’ Contextual Commerce Efforts Reached New Digital Spaces in 2023
Grocers’ Contextual Commerce Efforts Reached New Digital Spaces in 2023
December 29, 2023  |  Connected Economy

Throughout 2023, grocers stepped up their contextual commerce initiatives, not only expanding shoppable recipe content but also reaching new devices and digital platforms. Take, for...

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Kellogg Files for Split as Food Companies Bite Off More Than They Can Chew
Kellogg Files for Split as Food Companies Bite Off More Than They Can Chew
July 25, 2023  |  Business

The Kellogg Company is getting closer to splitting off its cereal company, as packaged food giants become so massive that it can be hard to...

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Consumers Pick Cheaper Merchants for Snacks, but Many Remain Brand Loyal
Consumers Pick Cheaper Merchants for Snacks, but Many Remain Brand Loyal
May 09, 2023  |  Retail

With consumers buying more snack foods of late, according to major brands, PYMNTS research reveals they are looking for cheaper ways to get their fix...

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Kellogg and Kraft Heinz Use New Data Capabilities to Compete With Private-Label Brands
Kellogg and Kraft Heinz Use New Data Capabilities to Compete With Private-Label Brands
May 04, 2023  |  Earnings

As major food brands face increased competition from private-label and discount products, they are leveraging consumer data to get highly targeted in their marketing, maintaining...

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CPG Titans Procter & Gamble, Kraft Heinz And Kellogg Dish Up Piles Of Q2 Sales
CPG Titans Procter & Gamble, Kraft Heinz And Kellogg Dish Up Piles Of Q2 Sales
July 30, 2020  |  Earnings

Doomsday stockpiling of bathroom tissue, bottled water and every cleaning product ever invented this past spring is pushing sales for consumer packaged goods (CPG) brands...

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