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Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
November 15, 2024  |  Restaurant innovation

In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared...

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Yum! Brands Says It Took 2 Million Voice AI Orders in Q3
Yum! Brands Says It Took 2 Million Voice AI Orders in Q3
November 05, 2024  |  Restaurant innovation

In its Q3 earnings call on Tuesday (Nov. 5), Yum! Brands pointed to the more than 2 million orders through voice AI at its Taco...

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Yum Brands’ Acquisitions Build a Digital Foundation for AI Advancements
Yum Brands’ Acquisitions Build a Digital Foundation for AI Advancements
August 06, 2024  |  Earnings

As Yum Brands aims to be a “leading global digital restaurant company,” per CEO David Gibbs, the quick-service restaurant (QSR) giant is tapping its tech...

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Yum Brands Q1 Earnings Show Digital Sales Surge Amid Broader Challenges
Yum Brands Q1 Earnings Show Digital Sales Surge Amid Broader Challenges
May 01, 2024  |  Earnings

Yum Brands, the company behind Pizza Hut, KFC and Taco Bell, reported mixed results in its Q1 earnings announcement Wednesday (May 1) with challenges evident...

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Yum Brands Doubles Tech Spending, Expands Use of Generative AI
Yum Brands Doubles Tech Spending, Expands Use of Generative AI
April 01, 2024  |  ResTech

Fast food company Yum Brands aims to deploy artificial intelligence (AI) across the operations of its restaurants. The parent company of Taco Bell, Pizza Hut,...

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Pizza Hut Touts ‘Competitive Advantage’ Over Domino’s in Third-Party Delivery
Pizza Hut Touts ‘Competitive Advantage’ Over Domino’s in Third-Party Delivery
August 02, 2023  |  Earnings

As Domino’s entry into third-party marketplaces poses a threat to other pizza quick-service restaurants (QSRs) on these platforms, Pizza Hut maintains that it has the...

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KFC Adds Digital C-Suite Role as Virtual Competition Heats Up
KFC Adds Digital C-Suite Role as Virtual Competition Heats Up
July 14, 2023  |  Restaurant Roundup

This week in restaurant news, KFC adds its first chief digital officer, WOWorks adds seven new virtual brands, and Uber Eats reportedly follows through on...

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Restaurants Rethink Loyalty With Brand Partnerships and Creative Rewards
Restaurants Rethink Loyalty With Brand Partnerships and Creative Rewards
June 02, 2023  |  Restaurant Roundup

Quick-service restaurant (QSR) giant KFC has become the latest eatery to announce a rewards partnership with a video game company, collaborating with action role-playing game Diablo IV to offer in-game rewards...

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Ransomware Attack Affects 300 UK Yum! Brand Restaurants
Ransomware Attack Affects 300 UK Yum! Brand Restaurants
January 19, 2023  |  Security & Fraud

The fast food company Yum! Brands has announced a major cybersecurity breach in the U.K. In a Wednesday (Jan. 18) statement, the firm, which operates...

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