loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

United Airlines Raising Fees for Travel Perks
United Airlines Raising Fees for Travel Perks
March 24, 2025  |  Loyalty & Rewards

United Airlines announced changes Monday (March 24) to its lounge memberships and rewards credit card offerings. According to a Monday news release from the company,...

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Bilt’s Bet on Banyan Turns Neighborhood Spending Into Hyper-Targeted Rewards
Bilt’s Bet on Banyan Turns Neighborhood Spending Into Hyper-Targeted Rewards
March 24, 2025  |  Loyalty & Rewards

Local economies are made up of neighborhoods, and neighborhoods are home to a collection of businesses, from chain stores to groceries to local merchants and...

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Bakkt Ditches Custody Business, Names New Co-CEO, and Bets Everything on Crypto
Bakkt Ditches Custody Business, Names New Co-CEO, and Bets Everything on Crypto
March 19, 2025  |  Cryptocurrency

Bakkt Holdings is blowing it all up and starting fresh. The digital asset and payments platform on Monday (March 17) suffered a major blow when Bank...

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Bakkt Suffers Major Setback as Bank Partners Drop Platform
Bakkt Suffers Major Setback as Bank Partners Drop Platform
March 18, 2025  |  Cryptocurrency

A growth strategy that relies heavily on strategic partnerships can be derailed when those partnerships come to a close. That is happening in real-time to...

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Costco Leans Into Memberships Amid Tariff Uncertainty
Costco Leans Into Memberships Amid Tariff Uncertainty
March 06, 2025  |  Earnings

As the Trump administration rolls out — and rescinds — tariffs on Canada and Mexico, investors were anxious to learn how the policy would impact Costco....

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David’s Bridal Announces CEO Transition, New ‘Asset-Light, AI-Powered Business Model’
David’s Bridal Announces CEO Transition, New ‘Asset-Light, AI-Powered Business Model’
March 05, 2025  |  Retail

David’s Bridal is set to make a CEO transition and several other leadership changes as it shifts to an “asset-light, AI-powered business model.” Effective April...

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Lowe’s Targets Pro Growth and Digital Innovation Amid Tough Macro Environment
Lowe’s Targets Pro Growth and Digital Innovation Amid Tough Macro Environment
February 26, 2025  |  Earnings

Similar to themes from The Home Depot’s fourth-quarter earnings reported this week, Lowe’s is investing strategically in its digital and in-store offerings to enhance value...

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Study Finds Tech-Powered Shopping Tools Drive New Demand for Rewards
Study Finds Tech-Powered Shopping Tools Drive New Demand for Rewards
February 26, 2025  |  Consumer Insights

In the U.S., mobile phones have become an essential tool for shopping, forever changing how consumers engage with retailers. Mobile-first shopping is no longer a...

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Will Delta’s $30,000 Compensation Build Long-Term Loyalty or Simply Ease Immediate Crisis?
Will Delta’s $30,000 Compensation Build Long-Term Loyalty or Simply Ease Immediate Crisis?
February 24, 2025  |  Loyalty & Rewards

When Delta Air Lines Flight 4819 crashed and landed upside down at Toronto Pearson International Airport on Feb. 17, it was a traumatic event that...

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