With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win...
Blockchain firm Solana Labs has debuted Bond, a customer engagement platform for brands. “By leveraging blockchain technology, Bond enables global brands to create personalized, transparent, and engaging digital...
Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant...
Consumers should proceed with caution when selecting their next credit card, according to a recent blog post from the Consumer Financial Protection Bureau (CFPB). In the...
Expedia Group’s first-quarter results, released on Thursday (May 2), indicate a healthy yet more stabilized global travel market, albeit with slightly subdued gross bookings. On a call...
As retailers look to understand their consumers, both for their own sake and the sake of their advertising customers, Generation Alpha shoppers’ unique, novel behaviors...
Mastercard has added new cardholder benefits that include offers from health and wellness, travel and lifestyle brands. The new offerings include benefits for consumer cardholders and...
As retailers look to meet consumers’ growing digital expectations, loyalty programs may remain a sticking point, PYMNTS Intelligence research suggests. By the Numbers The PYMNTS...
As brands and retailers race to offer the most targeted, relevant consumer journey, Carhartt is leveraging data to transform the omnichannel experience. In an interview...