Loyalty and Rewards

Solana Labs Debuts Customer Engagement Platform Bond
Solana Labs Debuts Customer Engagement Platform Bond
June 12, 2024  |  Blockchain

Blockchain firm Solana Labs has debuted Bond, a customer engagement platform for brands. “By leveraging blockchain technology, Bond enables global brands to create personalized, transparent, and engaging digital...

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Transaction and Consumer-Level Data Help Personalize Card-Linked Rewards Programs
Transaction and Consumer-Level Data Help Personalize Card-Linked Rewards Programs
May 22, 2024  |  Data

Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant...

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CFPB Official Urges Consumers to Consider Small Credit Card Issuers
CFPB Official Urges Consumers to Consider Small Credit Card Issuers
May 08, 2024  |  Credit Cards

Consumers should proceed with caution when selecting their next credit card, according to a recent blog post from the Consumer Financial Protection Bureau (CFPB). In the...

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Expedia’s B2B Segment Thrives While B2C Struggles for Momentum
Expedia’s B2B Segment Thrives While B2C Struggles for Momentum
May 02, 2024  |  Earnings

Expedia Group’s first-quarter results, released on Thursday (May 2), indicate a healthy yet more stabilized global travel market, albeit with slightly subdued gross bookings.  On a call...

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Gen Alpha Consumers’ Unprecedented Connectivity Changes the Retail Media Game
Gen Alpha Consumers’ Unprecedented Connectivity Changes the Retail Media Game
April 24, 2024  |  Retail

As retailers look to understand their consumers, both for their own sake and the sake of their advertising customers, Generation Alpha shoppers’ unique, novel behaviors...

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Mastercard Adds Cardholder Benefit Offers From Health, Travel, Lifestyle Brands
Mastercard Adds Cardholder Benefit Offers From Health, Travel, Lifestyle Brands
April 04, 2024  |  Mastercard

Mastercard has added new cardholder benefits that include offers from health and wellness, travel and lifestyle brands. The new offerings include benefits for consumer cardholders and...

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Many Retailers Fall Short of Consumers’ Loyalty Program Expectations
Many Retailers Fall Short of Consumers’ Loyalty Program Expectations
April 03, 2024  |  Consumer Insights

As retailers look to meet consumers’ growing digital expectations, loyalty programs may remain a sticking point, PYMNTS Intelligence research suggests. By the Numbers The PYMNTS...

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Carhartt Taps Consumer Data for Personalized Shopping Journeys
Carhartt Taps Consumer Data for Personalized Shopping Journeys
March 25, 2024  |  Retail

As brands and retailers race to offer the most targeted, relevant consumer journey, Carhartt is leveraging data to transform the omnichannel experience. In an interview...

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Gen Z Card Users Are Dissatisfied With Rewards Programs
Gen Z Card Users Are Dissatisfied With Rewards Programs
March 25, 2024  |  Loyalty & Rewards

Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their...

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