loyalty program

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of commerce, each one having varying features and rewards-schemes.

Delta Air Lines to Modify Frequent-Flier Program Following Negative Feedback
Delta Air Lines to Modify Frequent-Flier Program Following Negative Feedback
September 27, 2023  |  Loyalty & Rewards

Delta Air Lines has said that recent changes to its frequent-flier program have received mostly negative feedback from travelers. In response to this feedback, Delta...

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Station Casinos Teams With Trustly for Open Banking Payments
Station Casinos Teams With Trustly for Open Banking Payments
August 23, 2023  |  Loyalty & Rewards

Trustly says it has been named payments provider for Station Casinos’ NFT loyalty marketplace. The open banking payments company announced the partnership Wednesday (Aug. 23), saying it aimed...

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Bridge Millennials Have Become Restaurants’ Digital Diners
Bridge Millennials Have Become Restaurants’ Digital Diners
July 18, 2023  |  Connected Economy

As consumers across the board slowly increase their engagement with restaurants’ eCommerce options, bridge millennials — those between their mid-thirties and mid-forties — are leading...

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Expedia, Hotels.com and Vrbo Join Forces in One Loyalty Program
Expedia, Hotels.com and Vrbo Join Forces in One Loyalty Program
July 17, 2023  |  Travel Payments

Expedia Group has unveiled a new loyalty program that rewards travel and hospitality business across the company’s portfolio. This single loyalty program called One Key...

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Walgreens Woos Cautious Consumers With ‘MyW Days’
Walgreens Woos Cautious Consumers With ‘MyW Days’
July 10, 2023  |  Retail

As consumers struggle with high prices, Walgreens is working to woo its loyalty program members. The pharmacy chain on Monday (July 10) announced “myW Days,” a weeklong event...

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Digital Bank ila and Prizeout Launch Gift Card Program 
Digital Bank ila and Prizeout Launch Gift Card Program 
January 17, 2023  |  Gift Cards

Bahrain’s ila Bank has teamed with Prizeout to help its customers purchase gift cards. The collaboration with Prizeout, a U.S.-based AdTech firm, digitizes purchasing gift cards from more than 300...

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Culinary Complements: 82% of Restaurant Subscribers Use Loyalty Programs 
Culinary Complements: 82% of Restaurant Subscribers Use Loyalty Programs 
March 03, 2022  |  Subscriptions

The most steadfast and engaged restaurant customers are those who have subscriptions to dine at a particular eatery, franchise or group. When a loyalty program...

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More Than Half of Starbucks Sales Now Driven By Rewards Customers
More Than Half of Starbucks Sales Now Driven By Rewards Customers
February 01, 2022  |  Earnings

Starbucks’ sales continue to rise, and its digital platforms continue to grow, but none of these initiatives are enough to escape the challenges created or...

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Free Food Offer Crashes Taco Bell’s App, Website
Free Food Offer Crashes Taco Bell’s App, Website
June 30, 2020  |  ResTech

Lots of Taco Bell customers hoping to get their hands on a free Chalupa Craving Box were disappointed when the Mexican and Tex-Mex fast food...

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