loyalty program

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of commerce, each one having varying features and rewards-schemes.

J. Crew Launches Its First Rewards Plan To Win Back Shoppers
J. Crew Launches Its First Rewards Plan To Win Back Shoppers
August 01, 2018  |  Loyalty & Rewards

J.Crew has launched its first rewards program in a bid to lure back shoppers. According to Fortune, the retailer’s new loyalty program offers standard perks...

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Flipkart To Roll Out Free Delivery Loyalty Program
Flipkart To Roll Out Free Delivery Loyalty Program
August 01, 2018  |  Loyalty & Rewards

Flipkart, the Indian eCommerce company being acquired by Walmart, will roll out a second loyalty program later in August. Reuters, citing the company, reported the...

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Starbucks Mobile Order Tool Accounts For 13 Percent Of US Sales
Starbucks Mobile Order Tool Accounts For 13 Percent Of US Sales
July 27, 2018  |  Earnings

Loyalty and mobile continued to do some productive lifting for Starbucks in its fiscal third quarter of 2018, as those two factors contributed to an...

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Air Canada Offers $1.7B To Buy Back Rewards Program
Air Canada Offers $1.7B To Buy Back Rewards Program
July 26, 2018  |  Loyalty & Rewards

More than a decade after it spun off the business, Air Canada wants to buy back its reward program for C$2.25 billion ($1.72 billion). The...

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Starwood Devalues Points On Amex Card
Starwood Devalues Points On Amex Card
July 12, 2018  |  Loyalty & Rewards

Users of the Starwood Preferred Guest (SPG) American Express (Amex) card aren’t happy with the changes coming to their cards, which give them one-third fewer reward points...

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Nike Live To Provide Unique Shopping Experience For Loyalty Members
Nike Live To Provide Unique Shopping Experience For Loyalty Members
July 09, 2018  |  Retail

Nike is launching Nike Live, a new shopping concept for local members of the company’s NikePlus loyalty program. The first location, Nike by Melrose, will...

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Swedish Mobile Wallet Maker Recruits Ex-Ikano Bank Execs
Swedish Mobile Wallet Maker Recruits Ex-Ikano Bank Execs
June 27, 2018  |  International

Plexian, the Swedish FinTech company, announced Tuesday (June 26) that it is strengthing its management team by getting a new chief executive and chief technology officer....

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FIS And The MiLB Play Ball For Their Second Year
FIS And The MiLB Play Ball For Their Second Year
May 18, 2018  |  Merchant Innovation

Warm weather means a variety of things in the U.S. – beach trips, outdoor cooking, waterparks and, of course, baseball. In 30 major league parks...

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Can Amazon Drum Up More Prime Revenue Via Whole Foods?
Can Amazon Drum Up More Prime Revenue Via Whole Foods?
May 16, 2018  |  Amazon Loyalty

The way to Prime members’ hearts — and wallets — is through their stomachs. That seems to be Amazon’s play as the eCommerce giant extends...

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