PYMNTS-MonitorEdge-May-2024

loyalty rewards

Loyalty programs offer rewards, discounts, or other special incentives and are designed as a reward for a customer's repeat business. Some rewards are earned and others are unlocked when signing up or referring a friend.

Affluent Consumers Value Security and Rewards When Choosing Credit Cards
Affluent Consumers Value Security and Rewards When Choosing Credit Cards
January 10, 2024  |  Credit Cards

In today’s challenging economic environment, understanding how consumers use credit cards is important. While struggling consumers tend to use credit cards to better manage their...

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The Right Personalized Offers Double the Chance to Attract New Customers
The Right Personalized Offers Double the Chance to Attract New Customers
January 08, 2024  |  Consumer Insights

The trend of personalized offers and contextualized consumer experiences has emerged as a differentiating competitive factor across industries, from retail to media or travel experiences....

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CVS Pharmacy Launches Simplified, Two-Tiered Loyalty Program
CVS Pharmacy Launches Simplified, Two-Tiered Loyalty Program
January 04, 2024  |  Loyalty & Rewards

CVS Pharmacy, the retail division of CVS Health, simplified its loyalty program by consolidating it into one membership with two tiers. With both tiers of...

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Two-Thirds of Consumers Prefer to Receive Personalized Offers via Email
Two-Thirds of Consumers Prefer to Receive Personalized Offers via Email
January 04, 2024  |  Loyalty & Rewards

Personalized offers have become a driving force in consumer behavior in today’s fast-evolving market landscape, reshaping shopping habits and influencing brand loyalty.  The ability to...

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Free Shipping and Other Perks Can Turn Casual Subscribers Into Loyal Customers
Free Shipping and Other Perks Can Turn Casual Subscribers Into Loyal Customers
January 03, 2024  |  Subscriptions

People make resolutions in the new year and companies, including subscription-based firms, review their prices. Amazon Prime, Disney+ and Netflix, for example, either increased their...

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Millennials Are Card Rewards Programs’ Most Loyal Customers
Millennials Are Card Rewards Programs’ Most Loyal Customers
December 29, 2023  |  Loyalty & Rewards

One might expect consumers of older generations, such as baby boomers and seniors, to be most loyal to brands or stores where they shop. These...

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Business Credit Card Use Hits Year High as SMBs Manage Cash Flow
Business Credit Card Use Hits Year High as SMBs Manage Cash Flow
December 28, 2023  |  SMBs

Managing cash flow is an essential aspect of running a small- to medium-sized business, and business credit cards can be a valuable tool. In October,...

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Smoothie King CMO: Cross-Brand Rewards Partnerships Present Loyalty Opportunity
Smoothie King CMO: Cross-Brand Rewards Partnerships Present Loyalty Opportunity
December 27, 2023  |  Loyalty & Rewards

As restaurants use their rewards programs to drive digital engagement, Smoothie King is looking to loyalty partnerships down the line to reach new audiences, while...

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Transportation Department Investigates Airlines’ Rewards Programs
Transportation Department Investigates Airlines’ Rewards Programs
December 21, 2023  |  Loyalty & Rewards

The U.S. Department of Transportation is reportedly closely examining the frequent flyer programs of major U.S. airlines, aiming to identify potential deceptive or unfair practices...

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