In today’s challenging economic environment, understanding how consumers use credit cards is important. While struggling consumers tend to use credit cards to better manage their...
The trend of personalized offers and contextualized consumer experiences has emerged as a differentiating competitive factor across industries, from retail to media or travel experiences....
CVS Pharmacy, the retail division of CVS Health, simplified its loyalty program by consolidating it into one membership with two tiers. With both tiers of...
Personalized offers have become a driving force in consumer behavior in today’s fast-evolving market landscape, reshaping shopping habits and influencing brand loyalty. The ability to...
People make resolutions in the new year and companies, including subscription-based firms, review their prices. Amazon Prime, Disney+ and Netflix, for example, either increased their...
One might expect consumers of older generations, such as baby boomers and seniors, to be most loyal to brands or stores where they shop. These...
Managing cash flow is an essential aspect of running a small- to medium-sized business, and business credit cards can be a valuable tool. In October,...
As restaurants use their rewards programs to drive digital engagement, Smoothie King is looking to loyalty partnerships down the line to reach new audiences, while...
The U.S. Department of Transportation is reportedly closely examining the frequent flyer programs of major U.S. airlines, aiming to identify potential deceptive or unfair practices...