loyalty rewards

Loyalty programs offer rewards, discounts, or other special incentives and are designed as a reward for a customer's repeat business. Some rewards are earned and others are unlocked when signing up or referring a friend.

Taco Bell Digital Chief Says Subscriptions Inflation-Proof Customer Spend
Taco Bell Digital Chief Says Subscriptions Inflation-Proof Customer Spend
July 12, 2024  |  Subscriptions

As Taco Bell continues its paid subscription push — its “passes” — the quick-service restaurant (QSR) giant is seeing that, by offering a wider range...

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Mid-Market Retailers Innovate to Survive in a Tight Economy
Mid-Market Retailers Innovate to Survive in a Tight Economy
July 02, 2024  |  Retail

As ongoing financial pressures make it harder for mid-market retailers to compete, without the scale of industry giants or the close customer connections of mom-and-pop...

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Starbucks and Marriott Team on Loyalty Rewards
Starbucks and Marriott Team on Loyalty Rewards
June 18, 2024  |  Loyalty & Rewards

Starbucks has teamed with Marriott’s marketplace Bonvoy to offer benefits to loyalty members. As the companies said in a news release Tuesday (June 18), Marriott...

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Gen Z Slow to Adopt Co-Branded Travel Credit Cards
Gen Z Slow to Adopt Co-Branded Travel Credit Cards
June 14, 2024  |  Credit Cards

While 68% of U.S. consumers own general-purpose credit cards, 28% now carry specialized co-branded or store-issued cards, and the appeal of travel-related cards is strong....

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Consumers Demand Discounts Even When Buying Diamonds Amid Inflation
Consumers Demand Discounts Even When Buying Diamonds Amid Inflation
June 13, 2024  |  Retail

As consumers continue to be concerned about their financial situations, shoppers are looking for deals and discounts even when making major purchases such as buying...

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Apple Pay Expands Services Ecosystem ‘Off’ iPhone Onto Chrome and Into Installments
Apple Pay Expands Services Ecosystem ‘Off’ iPhone Onto Chrome and Into Installments
June 11, 2024  |  Apple Pay

The first few days of Apple’s annual developer conference, stretching from Monday (June 10) to Friday (June 14), may seemingly be all about artificial intelligence....

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Apple Pay to Offer Access to Affirm BNPL Loans
Apple Pay to Offer Access to Affirm BNPL Loans
June 11, 2024  |  Buy Now Pay Later

Apple Pay users in the United States will be able to apply for buy now, pay later (BNPL) loans through Affirm during checkout. This is...

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BNPL Users Want to Be Rewarded for Their Purchases
BNPL Users Want to Be Rewarded for Their Purchases
June 10, 2024  |  Buy Now Pay Later

More consumers would use buy now, pay later (BNPL) for larger purchases if they could be sufficiently rewarded for doing so. By the Numbers The...

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Victoria’s Secret Uses Loyalty to Drive Spending Amid Sales Slump
Victoria’s Secret Uses Loyalty to Drive Spending Amid Sales Slump
June 07, 2024  |  Earnings

Victoria’s Secret is taking a more intimate approach to shopper loyalty, aiming to keep budget-conscious shoppers spending with more personalized messaging as they tighten their...

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