loyalty rewards

Loyalty programs offer rewards, discounts, or other special incentives and are designed as a reward for a customer's repeat business. Some rewards are earned and others are unlocked when signing up or referring a friend.

Affirm, Afterpay Cut Rewards Programs as BNPL Firms Try New Loyalty Models
Affirm, Afterpay Cut Rewards Programs as BNPL Firms Try New Loyalty Models
February 06, 2024  |  Buy Now Pay Later

As buy now, pay later (BNPL) companies tinker with different methods to drive long-term engagement, Affirm and Afterpay are rethinking their loyalty strategies. On Monday...

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Mastercard: AI and Personalized Offers Drive the Future of Brands and Banks
Mastercard: AI and Personalized Offers Drive the Future of Brands and Banks
February 05, 2024  |  Loyalty & Rewards

Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Loyalty programs, of...

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Consumers Want Their Personalized Loyalty Offers Delivered via Email
Consumers Want Their Personalized Loyalty Offers Delivered via Email
February 02, 2024  |  Loyalty & Rewards

As brands push communication through their mobile apps, consumers maintain that they would rather get their personalized offers through good, old-fashioned email. By the Numbers...

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App Quality Key to Credit Card Choice for More Than Half of Consumers
App Quality Key to Credit Card Choice for More Than Half of Consumers
February 01, 2024  |  Credit Cards

When choosing a credit card, consumers typically take into account a series of features, such as the interest rate, the possibility of getting reward points...

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Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
Older Consumers Seek Credit Card Rewards on Food Purchases but Not Much Else
January 31, 2024  |  Loyalty & Rewards

When it comes to rewards preferences, older generations tend to want to receive perks for their grocery and restaurant spending, but they don’t necessarily want...

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Boomers Prefer Email, Gen Zs Opt for Apps as Top Choice for Reward Delivery
Boomers Prefer Email, Gen Zs Opt for Apps as Top Choice for Reward Delivery
January 31, 2024  |  Credit Cards

Adapting to the evolving preferences of the increasingly influential young consumer demographic has ushered in a transformative era for financial institutions (FIs), challenging the conventional...

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Blackhawk Network Acquires Gift Card Rewards Firm Tango
Blackhawk Network Acquires Gift Card Rewards Firm Tango
January 31, 2024  |  Acquisitions

Branded payments provider Blackhawk Network is acquiring B2B gift card firm Tango Card. Tango established the digital-first reward experience through its application programming interface (API),...

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Starbucks Uses AI-Powered Personalized Rewards to Boost Frequency and Spend
Starbucks Uses AI-Powered Personalized Rewards to Boost Frequency and Spend
January 30, 2024  |  Loyalty & Rewards

Starbucks is seeing its artificial intelligence data efforts boost its rewards program effectiveness, incentivizing consumers to spend more and visit more often. On a conference...

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Flashfood CEO Says App Drives Loyalty for Grocers With Deal-Seeking Shoppers
Flashfood CEO Says App Drives Loyalty for Grocers With Deal-Seeking Shoppers
January 18, 2024  |  Loyalty & Rewards

As consumers look for lower-priced grocery options amid ongoing budgetary pressures, Flashfood is seeing its eCommerce marketplace, which sells food that would otherwise go to...

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